No leyh, it is not a cliche that Prabhupada is there in His books because He is there in His books, tapes etc etc. Because of this more and more people are continuing to find Krishna Consciousness even after all these years. Prabhupada's writings are powerful. I liked the original post in this thread because if there is any doubt about why we are to read Prabhupada's books that quote should erase it. I think I am going to print that quote out and place it where I can see it more often.