This American Sold His Million Dollar Company to Promote Bhagavad Gita


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American-born Geshe Michael Roach, a fully ordained Buddhist monk, is in Varanasi for a discussion on ‘How to Use the Great Ideas of the Bhagavad Gita for Business and Personal Success’.

Before heading towards Banaras Hindu University, Roach spoke to iamin about the influence of the Bhagavad Gita in his life. He said that the Gita is one of the greatest classics of world literature which can change a person making them calm, focused and successful.

He added that despite being an American, he has personally experienced changes in his life after following the Gita.

Speaking further, Roach said, “During my childhood, my mother was diagnosed with cancer, which was a difficult phase in my life. That time, an Indian girl in my class advised me to visit India. In 1973, when I was 21, I visited India and studied the classics of India for 25 years.”

“After reading the Gita, I realised the need to promote its teachings and formed the Andin International Corporation in association with three friends. The Corporation’s profits soared to 250 million dollars and had over 10,000 workers. After reaching this high, which I sold it to American business magnate Warren Buffet in 1999. With the money received, I formed the ‘Diamond Cutter Institute’ to fulfill my dreams of promoting the teachings of the Gita. The Institute now has various centres across the globe,” he said.

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The beginning of the Asian Classics Input Project

In 2006, Roach used the profits of his business to establish the Asian Classic Input Project to promote and protect Tibetan language and manuscripts. Under the project, various Indian and Tibetan manuscripts were translated into English. Until now, as many as 20,000 manuscripts have been translated and put them online for free.

His best-selling business and personal success book, The Diamond Cutter, has been translated into more than 30 languages around the world.

Meanwhile, Roach, after his stint in Varanasi will visit Bangalore on February 29, New Delhi on March 2 and finally Ahmedabad on March 4.

Source: DNA India

11 comments on "This American Sold His Million Dollar Company to Promote Bhagavad Gita"

  1. ,Chandru Ghanshamdas ADVANI,jAPAN says:

    what a wonderful and eye opening data on him,and his deep knowledge and involvement of Bhgwant Gita.Foreigers like him,know more and more about the Indian Culture and so many plus points.Thanks again.best wishs,loves from
    Chandru G.Advani,Yokohama Japan{an advent ]
    student of such Scriptures,though limited.Loves

  2. R.Nanjappa says:

    Roach is blessed. He is blessed that he studied the classics of India for 25 years, and that from the young age of 21! Most English-educated Indians have not even a passing acquaintance with our classics, leave alone ‘studying’.. His life is an inspiration. Who can say he is an American? He is more of an Indian than most of us. He must have been one of us in the past, now born in America for a purpose. I wish him success in his efforts for the Tibetan people. The plight of Tibet proves the main point of the Gita- that sometimes, evil does not end , unless the evil-doers are disposed of! Otherwise, why did Arjuna have to fight?

  3. malathi says:

    Happy to note that people are realising the greatness of Bhagavad Geetha. I being an Indian did not get a proper chance to learn it in detail. From here and there I have grasped some facts . Now I must go into details !!!

  4. kesavankutty says:

    it is great where as Indian intellectuals and and other religious groups describing this is RSS agenda to saffron’ise Indian educational systems.You Americans are reformers accept virtue and noble activities where ever they found May god bless America.

  5. Vibgyor says:

    WOW! Roach is AMAZING! Well focused in his mission!

  6. Sureshbabu Rajagopalan says:

    Take a Bow Mr.Roach! I have started Bhagavat Gita (Now on the Seventh Chapter). Your contributions in spreading the Holy Scripture further inspires millions of people like me

  7. Vikas Singh says:

    Wonderful May Lord Krishna bless you. The whole world owe you Prabhu

  8. CHANDRAMOHAN,HYDERABD says:

    Wah mr. Roach.proud of you for doing great job on Bagavatgita.
    Your contribution and interest shown on Bagavatgita is an eye opening to both indian rulers and intellectuals etc.We will appreciate and wish you great success in your future plans and efforts.May God Krishna
    Bless you.

  9. Maria Isabel G Becker says:

    I was interested in the translated manuscripts which you said are for free online, through the Diamond Cutter Institute founded by Mr Roach. It seems it is nothing free there. All this is another business to surprise the naive. I am so disappointed.

  10. bharat says:

    with your great work, you can change the world.Please continue.

  11. C. Rani Vunnam says:

    Wonderful information.

    I have read the Bhagavad Gita. Extremely
    interesting to read and when I tell the stories
    to my grand children They want me to tell
    those stories for ever.

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