Landmark civil suit against Johnson & Johnson - Alleged False Advertising on Splenda (Rulings in France, Australia and New Zealand already found advertising of Splenda deceptive)

[Guest guest]

LOS ANGELES, Aug. 11 /PRNewswire-USNewswire/ -- U.S. District Court

Judge Dale S. Fischer has set January 6, 2009 as the starting date

for a potentially landmark civil suit against Johnson & Johnson over

its alleged false advertising of the artificial sweetener Splenda.

 

The central issue before the court is whether the advertising of

Splenda -- a man made chemical sweetener containing chlorine -- makes

consumers believe it is a natural product, by using taglines like

'Made from sugar, so it tastes like sugar' and similar advertising.

Internal documents show Johnson & Johnson knew that its Splenda

advertising was causing consumers to believe that Splenda is natural,

even though it is not. Although rulings in France, Australia and New

Zealand have found Johnson & Johnson's advertising of Splenda to be

deceptive, the company continues advertising in the United States

that remains the subject of legal scrutiny and public criticism.

 

Lead Sugar Association attorney Mark Lanier declared: 'Now we look

forward to presenting the truth about Splenda to the jury and

focusing on the very real effect of misleading advertising. We are

confidant that the outcome will be a victory for consumers everywhere.'

 

Additional background information can be found at

<http://www.TruthAboutSplenda.com>www.TruthAboutSplenda.com.

 

SOURCE The Sugar Association

(Source: PR Newswire )

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THE LETHAL SCIENCE OF SPLENDA,

A POISONOUS CHLOROCARBON

 

By James Bowen, M.D.

 

 

James Bowen, M.D., A physician, biochemist, and survivor of aspartame

poisoning warns about yet another synthetic sweetener, Splenda.

 

Hawaii, May 8, 2005 -- The chemical sucralose, marketed as " Splenda " ,

has replaced aspartame as the #1 artificial sweetener in foods and

beverages. Aspartame has been forced out by increasing public

awareness that it is both a neurotoxin and an underlying cause of

chronic illness worldwide. Dr. James Bowen, Researcher and

biochemist, reports:

 

" Splenda/sucralose is simply chlorinated sugar; a chlorocarbon.

Common chlorocarbons include carbon tetrachloride, trichlorethelene

and methylene chloride, all deadly. Chlorine is nature's Doberman

attack dog, a highly excitable, ferocious atomic element employed as

a biocide in bleach, disinfectants, insecticide, WWI poison gas and

hydrochloric acid.

 

" Sucralose is a molecule of sugar chemically manipulated to surrender

three hydroxyl groups (hydrogen + oxygen) and replace them with three

chlorine atoms. Natural sugar is a hydrocarbon built around 12 carbon

atoms. When turned into Splenda it becomes a chlorocarbon, in the

family of Chlorodane, Lindane and DDT.

 

" It is logical to ask why table salt, which also contains chlorine,

is safe while Splenda/sucralose is toxic? Because salt isn't a

chlorocarbon. When molecular chemistry binds sodium to chlorine to

make salt carbon isn't included. Sucralose and salt are as different

as oil and water.

 

" Unlike sodium chloride, chlorocarbons are never nutritionally

compatible with our metabolic processes and are wholly incompatible

with normal human metabolic functioning. When chlorine is chemically

reacted into carbon-structured organic compounds to make

chlorocarbons, the carbon and chlorine atoms bind to each other by

mutually sharing electrons in their outer shells. This arrangement

adversely affects human metabolism because our mitochondrial and

cellular enzyme systems are designed to completely utilize organic

molecules containing carbon, hydrogen, oxygen, nitrogen, and other

compatible nutritional elements.

 

" By this process chlorocarbons such as sucralose deliver chlorine

directly into our cells through normal metabolization. This makes

them effective insecticides and preservatives. Preservatives must

kill anything alive to prevent bacterial decomposition. "

 

Dr. Bowen believes ingested chlorocarbon damage continues with the

formation of other toxins: " Any chlorocarbons not directly excreted

from the body intact can cause immense damage to the processes of

human metabolism and, eventually, our internal organs. The liver is a

detoxification organ which deals with ingested poisons. Chlorocarbons

damage the hepatocytes, the liver's metabolic cells, and destroy them.

 

In test animals Splenda produced swollen livers, as do all

chlorocarbon poisons, and also calcified the kidneys of test animals

in toxicity studies. The brain and nervous system are highly subject

to metabolic toxicities and solvency damages by these chemicals.

Their high solvency attacks the human nervous system and many other

body systems including genetics and the immune function. Thus,

chlorocarbon poisoning can cause cancer, birth defects, and immune

system destruction. These are well known effects of Dioxin and PCBs

which are known deadly chlorocarbons. "

 

Dr. Bowen continues: " Just like aspartame, which achieved marketplace

approval by the Food and Drug Administration when animal studies

clearly demonstrated its toxicity, sucralose also failed in clinical

trials with animals. Aspartame created brain tumors in rats.

Sucralose has been found to shrink thymus glands (the biological seat

of immunity) and produce liver inflammation in rats and mice.

 

" In the coming months we can expect to see a river of media hype

expounding the virtues of Splenda/sucralose. We should not be fooled

again into accepting the safety of a toxic chemical on the blessing

of the FDA and saturation advertising. In terms of potential

long-term human toxicity we should regard sucralose with its chemical

cousin DDT, the insecticide now outlawed because of its horrendous

long term toxicities at even minute trace levels in human, avian, and

mammalian tissues.

 

" Synthetic chemical sweeteners are generally unsafe for human

consumption. This toxin was given the chemical name " sucralose " which

is a play on the technical name of natural sugar, sucrose. One is not

the other. One is food, the other is toxic; don't be deceived. "

 

Dr. Bowen also calls attention to another seldom recognized and

deadly permanent effect of these chemicals: " Aspartame, sold as

NutraSweet, Equal, E951, Canderel, Benevia and under other names, is

a hypersensitization agent which causes Polychemical Sensitivity

syndrome. Chlorocarbons strongly induce uncurable hypersensitivity

diseases which are now becoming rampant. " (James Bowen, M.D.)

 

Doctor Bowen has spent 20 years researching artificial sweeteners

after his use of aspartame resulted in being diagnosed with Lou

Gehrig's disease. Dr Bowen's intention is to warn the world of the

toxicity of tabletop poisons like aspartame, Splenda and Neotame.

 

For more information on aspartame and Splenda click on the Aspartame

Information List on <http://www.wnho.net>http://www.wnho.net. Dr.

Bowen can be seen in the movie " Sweet Misery: A Poisoned

World. " www.soundandfury.tv See how aspartame was approved by

clicking on

<http://www.soundandfury.tv/pages/Rumsfeld2.html>http://www.soundandfury.tv/page\

s/Rumsfeld2.html

and visit

<http://www.wnho.net/sweet_misery_movie.htm>http://www.wnho.net/sweet_misery_mov\

ie.htm

for more information on the movie

 

Aspartame Toxicity Center:

<http://www.holisticmed.com/aspartame>http://www.holisticmed.com/aspartame

 

Aspartame and brain tumors cases for litigation contact Dr. Betty

Martini at <Bettym19Bettym19 .

Currently taking states New York, and New Jersey

 

A medical text, Aspartame Disease: An Ignored Epidemic by H. J.

Roberts, M.D. presents, 1038 pages of aspartame horrors.

<http://www.sunsentpress.com>http://www.sunsentpress.com

 

Russell Blaylock, M.D., has published Excitotoxins: The Taste That

Kills on the subject,

<http://www.russellblaylockmd.com>http://www.russellblaylockmd.com

 

 

Note by Dr. Betty Martini:

 

Dr. Betty Martini says " the controversy rages over Splenda

(sucralose). Is it safe and natural like sugar or is it a chlorinated

hydrocarbon? As lawsuits fly, consider the chemistry of this

artificial compound. "

 

She adds: " The FDA denied approval of aspartame for 16 years since it

was created and then caved in to political/economic pressure when Don

Rumsfeld, CEO of the manufacturer, was brought to Washington by

Ronald Reagan. A new FDA Commissioner was appointed to approve it

then became a consultant for NutraSweet's public relations firm for

$1,000/day on a 10 year contract. Forthcoming has been a global

epidemic of disability and death. One might expect FDA to be more

cautious next time, yet FDA approved the toxic chlorocarbon Splenda

without hesitation and without any long term testing on human subjects. "

 

______________________________\

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Dr. Betty Martini, D.Hum, Founder

Mission Possible International

9270 River Club Parkway

Duluth, Georgia 30097

770 242-2599

www.mpwhi.com, www.dorway.com and www.wnho.net

Aspartame Toxicity Center, www.holisticmed.com/aspartame

Aspartame Information List (also Splenda and other dangerous

sweeteners), www.mpwhi.com, scroll down to banners

 

 

 

 

 

 

 

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