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WOWIE!!!!! CSPI filed suit against Coke and Nestle

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Dear Barbara,

 

Thanks for this. But what kind of nutritionist does CSPI have? CSPI

senior nutritionist David Schardt said: " You'd be much better off

giving up non-diet soda " .. He should have said " diet soda " because

it contains aspartame and acesulfame potassium. Better still he

should have said both. Won't they ever really get it all

together? This will send a message. I just hope that statement

doesn't have people changing from Coke to Diet Coke not realizing

these sweeteners are poison.

 

Betty

www.mpwhi.com, www.dorway.com and www.wnho.net

Aspartame Toxicity Center, www.holisticmed.com/aspartame

 

09:40 AM 8/11/2008, Fred & Barbara Metzler wrote:

>The nonprofit Center for Science in the Public Interest filed suit

>today against Coca-Cola and Nestle for making fraudulent claims in

>marketing and labeling for Enviga, a new artificially sweetened

>green tea soft drink. Labeled " the calorie burner " on cans, Enviga

>is marketed as a weight-loss aid, with claims that it has " negative

>calories " and [...]

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>

>The nonprofit Center for Science in the Public Interest filed suit

>today against Coca-Cola and Nestle for making fraudulent claims in

>marketing and labeling for Enviga, a new artificially sweetened

>green tea soft drink. Labeled " the calorie burner " on cans, Enviga

>is marketed as a weight-loss aid, with claims that it has " negative

>calories " and that it can " keep those extra calories from building

>up. " Enviga's web site also says the drink is " much smarter than

>following fads, quick fixes, and crash diets. " But according to CSPI

>scientists who reviewed the studies cited by Coke and Nestle, Enviga

>is just a highly caffeinated and over-priced diet soda, and is

>exactly the kind of faddy, phony diet aid it claims not to be.

>

>The suit was filed in U.S. District Court in New Jersey, part of the

>region in which the beverage is being introduced. In December, CSPI

>served formal notification on Coke and Nestle (and their

>partnership, Beverage Partners Worldwide) that they would be sued if

>they continued to use the unsubstantiated calorie-burning and

>weight-loss claims on Enviga labels and ads, but the company

>indicated publicly and privately that it had no plans to change the claims.

>

>Enviga consists of carbonated water, calcium, concentrated green tea

>extract, various " natural flavors, " and ingredients typically found

>in diet soda, such as caffeine (three diet colas' worth), phosphoric

>acid, and the artificial sweeteners aspartame and acesulfame

>potassium. The company says its green tea extracts are high in an

>antioxidant called epigallocatechin gallate, or EGCG.

>

>Many of Enviga's claims are based on a 72-hour Nestle-funded study

>of 31 people who were given a drink containing amounts of EGCG and

>caffeine equivalent to three cans of Enviga. On average, those

>subjects expended more energy, according to an abstract of the

>unpublished study. In any event, none of the 31 were overweight or

>obese - in fact all were quite lean to begin with. In other words,

>the company's test may have detected some slight evidence that it

>increases calorie burning slightly - but only in a short-term test

>of thin people who were given a strictly controlled diet. And when

>the study was presented at a conference of the Obesity Society

>(publishers of the journal Obesity and also known as NAASO), the

>society disputed the study's conclusions, insisting " it is improper

>to state or imply that the results of this study supports any weight

>loss " claim.

>

>No test of Enviga lasted more than three days. One European study

>found that EGCG and caffeine did not increase energy expenditure

>after one month and did not help people lose weight. One longer-term

>Japanese study did show that a tea fortified with EGCG and caffeine

>helped people lose more weight than a control tea, but then again,

>the study was conducted by a tea company and the subjects of the

>study were 38 of that company's male employees.

>

>Enviga costs between $1.29 and $1.49 per can, and the company

>suggests that the maximum effect is gained by drinking three cans a

>day, or about $1,500 worth of the soda per year.

>

> " There is no clear evidence that what's in Enviga will help you

>control your weight, " said CSPI senior nutritionist David Schardt.

> " You'd be much better off giving up non-diet soda, which costs

>nothing to do, or by joining a gym, which is typically less

>expensive than paying for 3 cans of Enviga a day. "

>

>CSPI will be represented by its litigation director Stephen Gardner,

>and by Mark Cuker and Michael J. Quirk from the firm of Williams

>Cuker Berezofsky, based in Cherry Hill, N.J.

>

> " This deceptive marketing campaign needs to be nipped in the bud

>before many more millions of Americans get ripped off, " said Cuker.

> " Enviga burns more money than calories. "

>

>CSPI's litigation unit, formed in 2004, seeks to stop deceptive

>labeling or marketing campaigns or other practices that harm

>consumers' health. It's a strategy that helped spur KFC to drop

>artificial trans fats for deep-frying, and has resulted in improved

>labeling of products made by Tropicana, Quaker, Frito-Lay, Procter &

>Gamble, Kraft, and Cadbury-Schweppes. CSPI is soon likely to file a

>major lawsuit aimed at stopping Kellogg and Viacom (parent of the

>Nickelodeon television channel) from marketing junk food to young children.

>

> " If the Food and Drug Administration were at all credible, major

>corporations like Coca-Cola and Nestle wouldn't try to take

>consumers to the cleaners like this, " said CSPI executive director

>Michael F. Jacobson. " Imagine - two of the companies partly

>responsible for the general fattening of America are now urging us

>to pay them $4 a day to slim down with Enviga. The chutzpah. "

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