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A lot of these items are direct/MLM marketed because

profits are higher. There is no cut for the retailer.

Direct marketers also often try to establish an

illusory shortness of supply to encourage the " buy it

now " mentality. They also try to encourage

" subscription selling " by offering

" free " items or " savings " by purchasing large

quantities. All of these tactics of course are used by

Body Balance.

 

There are a plethora of liquid supplements available,

all of which have their devotees and many of which are

pushed by MLM. Mineral Rich (has a very strong

following), Inner Strength, Maximol (which I tried in

England but haven't found here), Seasilver, Vital

Earth, the Soviet Secret, Daily Complete, Veriuni

(sp?), and those are just the ones I can think of off

the top of my head.

 

As for the " opinions of health professionals " that's

almost completely meaningless. Unless their opinions

are backed by science or unless 100% of them agree,

they are just opinions.

 

And I couldn't care less about the garbage heap that

is mainstream medicine so I certainly don't care about

what's in Harper's Biochemistry. If MDs knew anything

about health and nutrition the US population wouldn't

be so unhealthy and so drugged. MDs are one of the

leading causes of death in the US.

 

And the fact that Body Balance was once unavailable to

the public means what? (other than posing as a

marketing tool). It means nothing. It is completely

unrelated to whether it is a good supplement.

 

 

--- Duncan Crow <duncancrow wrote:

>

> > Usana looks good but it is still MLM which is NOT.

> Why is it all these

> > MLM 's are from SLC Utah??

> >

> Direct marketing has been proven to be a viable way

> to promote a

> product, so many of the best products out there are

> sold this way

> rather than in stores. But many of these products

> can be retailed as

> well.

>

> An issue for some people is the company's marketing

> plan, which means

> very little to the beneficiary of the product. In

> other words, who is

> in a position to criticise the company's business

> model? Products

> don't necessarily cost more by MLM; Immunocal

> fetches double US

> retail in countries with retail but no MLM, and you

> can get it for

> 60% of retail here, or even lower.

>

> And Body Balance can be purchased for substantial

> savings if a person

> puts larger orders in.

>

> Regards,

>

 

 

 

 

 

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Right onChris StClair <cstclr wrote:

A lot of these items are direct/MLM marketed becauseprofits are higher. There is no cut for the retailer.Direct marketers also often try to establish anillusory shortness of supply to encourage the "buy itnow" mentality. They also try to encourage"subscription selling" by offering "free" items or "savings" by purchasing largequantities. All of these tactics of course are used byBody Balance. There are a plethora of liquid supplements available,all of which have their devotees and many of which arepushed by MLM. Mineral Rich (has a very strongfollowing), Inner Strength, Maximol (which I tried inEngland but haven't found here), Seasilver, VitalEarth, the Soviet Secret, Daily Complete, Veriuni(sp?), and those are just the ones I can think of offthe top of my head.As for the "opinions of health professionals"

that'salmost completely meaningless. Unless their opinionsare backed by science or unless 100% of them agree,they are just opinions.And I couldn't care less about the garbage heap thatis mainstream medicine so I certainly don't care aboutwhat's in Harper's Biochemistry. If MDs knew anythingabout health and nutrition the US population wouldn'tbe so unhealthy and so drugged. MDs are one of theleading causes of death in the US.And the fact that Body Balance was once unavailable tothe public means what? (other than posing as amarketing tool). It means nothing. It is completelyunrelated to whether it is a good supplement.--- Duncan Crow <duncancrow wrote:> > > Usana looks good but it is still MLM which is NOT.> Why is it all these> > MLM 's are from SLC Utah??> > > Direct marketing has been proven to be a viable way> to promote a >

product, so many of the best products out there are> sold this way > rather than in stores. But many of these products> can be retailed as > well. > > An issue for some people is the company's marketing> plan, which means > very little to the beneficiary of the product. In> other words, who is > in a position to criticise the company's business> model? Products > don't necessarily cost more by MLM; Immunocal> fetches double US > retail in countries with retail but no MLM, and you> can get it for > 60% of retail here, or even lower.> > And Body Balance can be purchased for substantial> savings if a person > puts larger orders in.> > Regards,> Mail is new and improved - Check it

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> And the fact that Body Balance was once unavailable to

> the public means what? (other than posing as a

> marketing tool). It means nothing. It is completely

> unrelated to whether it is a good supplement.

 

You make some good points, Chris.

 

I agree that it's good to compare bioavailable organic nutrient

products on all their merits; if they are handled well and are cold-

extracted they should be fairly similar in terms of usefulness and

bioavailabilty, and we can get on with looking at their components.

 

I did that; I had an independent comparison chart of three of the top

liquid nutrients, and I chose Body Balance. The Awareness and Neways

products are not even close, and the last one I can't remember the

name of didn't have the trace mineral complement, so maybe it was

based on freshwater algae rather than sea vegetables.

 

Knowing what I do now, I would only bother to compare other organic

marine and aloe slurries with Body Balance; otherwise the products

are too dissimilar in terms of what they deliver.

 

On your points about sales and marketing, I think a company's

marketing model is a separate issue in a health discussion, but as

pricing goes I can tell you that sometimes the retail price is higher

than the MLM price.

 

Immunocal for example sells for twice US retail in Taiwan and

Germany, where it is not sold by direct marketing but is sold by the

pharmacy instead, but it is available to anyone for 60% of retail in

North America and most other countries.

 

So who knows what the real value is, something in between MLM

wholesale and, perhaps? People are always free to buy things for

retail if they want to but in my experience, with a few exceptions,

given the opportunity they choose to buy at wholesale.

 

regards,

 

Duncan Crow

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I don't know about all the MLM ploys as our company does not use them. I've never heard of other companies for other kinds of direct selling products doing them either. My feeling on it is that a reputable company doesn't need ploys to get their product out there, and products tend to sell when people are happy about the product and tell everyone they know.

 

There is a current trend with health professionals getting educated about "alternative" medicine. At the same time, these doctors are being ostracized by colleagues for giving patients supplements instead of writing prescriptions. I know of two in particular that were asked to stop pushing supplements or they would lose their jobs. But the patients were doing much better on the supplements. That point gets lost. And the supplement they were pushing was IN the Physician's Desk Reference! But you can't blame it all on the doctors. Think about people in the general population. They go to the doctor to get prescriptions. If the doctor were to tell them, "here take this, it will fix your problem," if they don't have to fill it at the pharmacist they won't bother taking it. People want drugs!! Parents want antibiotics, and doctors don't want a fight. It is easier to oblige and send them on their way. I know of doctors who don't vaccinate their own children, yet vaccinate others'. They take supplements for their own ailments, but balk at taking the chance on telling the wrong patient for fear that someone will blab and they will lose their job. And all the while...their malpractice insurance goes up and they make less and less money each year. I know of one doctor who finally quit because he didn't pay himself for 3 years and saw himself getting further and further into debt by practicing medicine. All this to say, change is happening, but no one is making it easy for the doctors. We are all our best doctors...

 

 

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Chris StClair [cstclr] Friday, June 25, 2004 2:27 AM Subject: Re: body balance and direct marketing

A lot of these items are direct/MLM marketed becauseprofits are higher. There is no cut for the retailer.Direct marketers also often try to establish anillusory shortness of supply to encourage the "buy itnow" mentality. They also try to encourage"subscription selling" by offering "free" items or "savings" by purchasing largequantities. All of these tactics of course are used byBody Balance. As for the "opinions of health professionals" that'salmost completely meaningless. Unless their opinionsare backed by science or unless 100% of them agree,they are just opinions.And I couldn't care less about the garbage heap thatis mainstream medicine so I certainly don't care aboutwhat's in Harper's Biochemistry. If MDs knew anythingabout health and nutrition the US population wouldn'tbe so unhealthy and so drugged. MDs are one of theleading causes of death in the US.

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