Guest guest Posted February 3, 2003 Report Share Posted February 3, 2003 http://www.motherjones.com/news/exhibit/2003/02/ma_221_01.html Cleaning Up With Cancer High up on the list of soccer-mom fears are getting breast cancer and failing to properly juggle work and home. Now Eureka has found a way to link -- and some would say exploit -- both these concerns in its " Clean for the Cure " campaign. Buy a WhirlWind Litespeed vacuum -- $200-$300 retail and the company will donate a dollar to the Susan G. Komen Breast Cancer Foundation, up to an annual cap of $250,000. And, because " vacuuming is sometimes part of the problem for individuals recovering from breast cancer, " Eureka will provide six women a year's worth of cleaning services -- and a Litespeed, presumably for their new maids. Popularized by Avon, American Express, Yoplait, and others, such corporate " pinkwashing " campaigns, in the words of Breast Cancer Action, " exploit the most conventional stereotypes of women -- cooking, cleaning, shopping, wearing makeup -- suggesting that women are more suited for consumerism than political action. " BCAurges women to " think before they pink. " For example: Should a woman recovering from surgery or chemo be made to give a damn about dust bunnies? -- Clara Jeffery | January/February 2003 Issue Gettingwell- / Vitamins, Herbs, Aminos, etc. To , e-mail to: Gettingwell- Or, go to our group site: Gettingwell Mail Plus - Powerful. Affordable. Sign up now Quote Link to comment Share on other sites More sharing options...
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