Bhakta Don Muntean 0 Report post Posted February 19, 2007 Here is a simple animation/AD which I put together - of course it's not state of the art in presentation but - it conveys the idea - so what do people think of this AD idea? Do you think Philips might like it? <embed src="http://us.i1.yimg.com/cosmos.bcst./player/media/swf/FLVVideoSolo.swf" flashvars="id=1908612&emailUrl=http%3A%2F%2Fca.video.%2Futil%2Fmail%3Fei%3DUTF-8%26vid%3D42d21fc67ebebaefad28332803a54857.1908612%26vback%3DStudio%26vdone%3Dhttp%253A%252F%252Fca.video.%252Fvideo%252Fstudio%253Fei%253DUTF-8&imUrl=http%253A%252F%252Fca.video.%252Fvideo%252Fplay%253F%2526ei%253DUTF-8%2526vid%253D42d21fc67ebebaefad28332803a54857.1908612&imTitle=Homemade%2Badvertisment%2Bfor%2BPhilips%2BElectronics%2BCorporation&searchUrl=http://ca.video./video/search?p=&profileUrl=http://ca.video./video/profile?yid=&creatorValue=ZG9ubXVudGVhbg%3D%3D&vid=42d21fc67ebebaefad28332803a54857.1908612" type="application/x-shockwave-flash" height="350" width="425"> Quote Share this post Link to post Share on other sites
Guest guest Report post Posted February 19, 2007 What "needs" does life have? Certainly not consumer electronics. Life comes from life. It is PEOPLE who "need" the products Philips manufactures. At best, this ad reeks of philosophical impersonalism; at worst it's just a non-sequitur. Also, does one really want to "perfect" a "need"? A need is a deficiency; to perfect a deficiency is to make that deficiency as keenly felt as possible. If the slogan's point is that Philips' goal is to make people feel as needy as possible, the slogan may be acceptable. if, however, Philips wants to convey the sense that their products RELIEVE or even just MEET people's needs, a different slogan would be advisable. Quote Share this post Link to post Share on other sites
Bhakta Don Muntean 0 Report post Posted February 20, 2007 What "needs" does life have? Certainly not consumer electronics. Life comes from life. It is PEOPLE who "need" the products Philips manufactures. At best, this ad reeks of philosophical impersonalism; at worst it's just a non-sequitur. Also, does one really want to "perfect" a "need"? A need is a deficiency; to perfect a deficiency is to make that deficiency as keenly felt as possible. If the slogan's point is that Philips' goal is to make people feel as needy as possible, the slogan may be acceptable. if, however, Philips wants to convey the sense that their products RELIEVE or even just MEET people's needs, a different slogan would be advisable. Yah okay - i wasn't asking for a 'philosophical' disertion - it's not an AD for hare krishna television... Notwithstanding the fact that it's an AD idea for what you can call 'maya' it has it's point - it is a simple play on ideas and - i think you seem too 'dry' in the imagination department - to appreciate it. In life we have tools - tools to live and tools to enjoy - the idea in this AD is that 'philips' has 'perfected these needs' - by innovations to these various tools - to transform the needs themselves. Take the radio - they have made radios for many years - there was a 'need' created through communities wanting to share news from a central source - and as the years have gone by - innovation brought the simple need of radio - to its greater potential.... Thank you for your input! Quote Share this post Link to post Share on other sites
Guest guest Report post Posted February 20, 2007 What does it mean to "perfect" life's needs? What are life's needs? Sure, it's a slogan, but I don't see how it will connect with anyone. Quote Share this post Link to post Share on other sites
Bhakta Don Muntean 0 Report post Posted February 20, 2007 What does it mean to "perfect" life's needs? What are life's needs? Sure, it's a slogan, but I don't see how it will connect with anyone. The needs that are met [the tasks thus done well] with the various products made by Philips. What are these 'products' and what are they used for - these are the needs noted. So with 'Philips' these various devices [tools] use less like external objects and more like extensions of the user. Quote Share this post Link to post Share on other sites
