God and Spirituality Dominate Search Engine Queries

krsna · November 29, 2005

Nov 28, USA (PRWEB) —

“At the present time the word GOD costs an advertiser roughly $25 per click for top placement on the Search Engine Network” said Harald Anderson, Search Engine Optimization Renegade Consultant from Clearwater, Florida. “Who would pay this much for a click? Anyone who has a spiritually related website and wanted top placement for this keyword in the search engines” said Anderson. Why do advertisers bid this much for spiritually related terms? In a nutshell, God and Spirituality are a very competitive niche.

In the online world, advertisers pay search engine merchants like Google and on a per click basis to drive a visitor to their websites. This is referred to online as pay per click advertising. The two biggest search engines Google and act as online advertising agencies that sell pay per click traffic to the highest bidders.

The price of each click is determined by supply and demand of the topic. This is referred to as a sponsored listing and is the mechanism that Google has used to make over $7 billion in profits with their Adwords Sponsored Listings Program.

Adwords Sponsored Listings are online advertising. “At the present time the word GOD costs an advertiser roughly $25 per click for top placement on the Network” said Harald Anderson, Search Engine Optimization Renegade Consultant from Clearwater, Florida.

“Who would pay this much for a click? Anyone who has a spiritually related website and wanted top placement for this keyword in the search engines” said Anderson.

Why do advertisers bid this much for spiritually related terms? In a nutshell, God and Spirituality is a very competitive niche.

“Last month searches for spiritually related keywords and topics soared to record highs as surfers online seek answers to age old questions,” said Anderson

“Hindu Gods, Christianity, Islam, New Age. Although these terms have contrasting definitions, people are searching for answers” say Anderson. With the holidays approaching this trend is sure to intensify.

Anderson offers insights on the following spiritually related topics that are of interest to the changing demographics of online marketing with the holidays approaching:

1) The term GOD is currently bid at around $25 per click on the network and was searched 123,661 times last month.

2) The word Jesus was searched 152,617 times last month and costs advertisers about 32 cents a click for top ranking.

3) The word Christianity was searched 111,863 times and costs advertisers $1.00 per click.

4) The keyword Islam was searched 141,419 times and costs advertisers only eleven cents a click.

“The thing that most people don’t realize,” Anderson says, “is that spiritual organizations like churches and goodwill organizations have huge expenses that they need to cover to be able to survive. Competing in the online world, for your traffic requires top notch business marketing skills.”

“The demand for religious and spiritually related topics clearly demonstrates that regardless how technology changes that people are still seeking answers to personal and spiritual questions.” says Anderson. "Church attendance might be down at most congregations, but online God is definitely of interest. Online advertisers are bidding big money for spiritual terms.

Advertisers like churches and religious organizations are competing for online traffic just like everyone else in today’s marketplace.

Why the huge discrepancies in pricing?

Supply and demand. Some topics have huge demand and other areas do not. God is a popular topic.

One website that has positioned themselves to satisfy this spiritual hunger online is www.webuybibles.com created by web designer Daryl Jones.

Jones built www.webuybibles.com as a resource for people of all faiths throughout the United States to be able to locate Bible Study Groups in their immediate vicinity.

The website consists of over 50,000 pages organized by city and state of local religious resources and information for individuals seeking to study God's word. Bible study offers people who are hungry for spiritual answers the opportunity to meet with other like minded people and find answers related to life as found in the Holy Bible. “www.webuybibles.com was established online to assist in that regard, said Jones, a prolific web designer.

“I hope that people can use this resource to find others who are seeking answers to life’s questions”, said Jones.

Harald Anderson is a Search Engine Optimization Renegade who monitors online trends for his customers. He is well known in the Search Engine Optimization Underground for teaching his power packed tactics and humorous insights to elite audiences around the world.