Guest guest Posted April 5, 2006 Report Share Posted April 5, 2006 Four Arguments For The Elimination of Television Source for book > http://www.amazon.com/gp/product/0688082742/104-8922886-1087944?v=glance & n=28315\ 5 Reviewers say - very reasonable and persuasive, September 5, 2001 Mander presents four main arguments, and dozens of corollary arguments, against having television as any part of our lives. Any one of them alone might seem plausible but perhaps overblown, but the overall effect of their combined presentation is overwhelming. I closed the book absolutely revulsed by the nature of this technology and how it has manipulated us. I can anecdotally attest to its ill effects in my case, certainly -- I can recognize thousands of brands but only a few plants. My direct knowledge of the world has been reduced by about 20,000 hours' worth of actual experience interacting with real people, time that I spent instead glued to the boob tube, absorbing hundreds of thousands of commercials. I don't have a TV anymore, but whenever I am around one that's turned on, I find myself hypnotically drawn to stare at the screen, irrespective of content. This occurs even if I am in the middle of an interesting conversation -- to my embarrassment and dismay, my eyes dart as of their own accord toward the flickering images. I have to stand facing away from the TV to prevent this. What I consider to be my natural aesthetic sense has been perverted such that I can hardly look at a man or woman -- or myself in a mirror -- without automatically, subtly judging the person's appearance against an internal metric, a deep and narrow palette of beautiful faces and lithe body parts, implanted by hundreds of thousands of advertising images. This phenomenon subtly cheapens and distorts many interactions I have with people. ..... Just scan the table of contents to Mander's book, ..., and you will begin to see the array of influences these forces have in our culture and in our individual minds. Please buy the book, give it to everyone as gifts this year, ***especially to parents of small children***. I see parents use the TV as a pacifier, but as you will read, it is an incredibly high price to pay just to keep the kids temporarily quiet. ..... Was this review helpful to you? YesNo (Report this) 57 of 58 people found the following review helpful: Cuts to the heart of what's wrong with this society, December 10, 2000 Reviewer: David Yeh - See all my reviews (REAL NAME) Written in the late 1970's by a former advertising executive, Four Arguments is a coherent diatribe against television. He explores four areas: (1) Television as a poor mediator of experience; (2) television as a way to influence audiences' perceptions en masse; (3) the " dumbing-down " effects of TV on the human being; and (4) the inherent biases of television and how they limit real information flow. The first couple of arguments are more attacks on capitalism and the development of television as a capitalist tool, but overall, they are solid statements that stand on their own. However, TV has become a central part of the American lifestyle, and it would be hard, if not impossible, to get rid of. But I definitely feel the truth of his arguments. When I was in India, much of the time at my host family's place, they would sit around watching television while doing chores. It felt empty somehow. Where was the richness of the culture? Here I am in India, and I'm sitting here watching a stupid Hindi movie instad of interacting in a meaningful way. And when I came back home, I felt the shock of the media doubly. Everything on TV looked slick, fake, contrived, absolutely ridiculous. We have been so inoculated to all of this by now that it's hard to see unless you go away and come back again. It's tough to break any sort of addiction, and I think television is an addiction. It is part of the problem of a society that always looks for the next best thing, that promotes the loudest, noisiest, most violent thing, that can't sit still for half an hour to soak in the beauty of quiet stillness. In some ways, this book is hard to read. It's easy to grasp but it's difficult to take this kind of attack on such a commonly accepted lifestyle even though you know it's wrong. Plus it's a lot of information coming at you at once; I had to digest it in little bits and pieces to give it time to sink in. Was this review helpful to you? YesNo (Report this) Customer Reviews Average Customer Review: Write an online review and share your thoughts with other customers. 1 of 6 people found the following review helpful: Why there is a mix of good and bad reviews, October 2, 2005 Reviewer: Bruce Quinn " reader_in_LA " (los angeles, ca United States) - See all my reviews (REAL NAME) I'm in the camp with the good reviews, but I think I understand some of those who say " his arguments are ridiculous. " I always took this book as part satire and black comedy. For example, he interviews a researcher at Stanford who says something like, " Televison beams photons at 20,000 electron volts directly into your eyes. " " And the effects of that? " " Completely unknown. " Someone referred to the 2005 Truman Capote movie as playing " like a mad scientist with a lisp " and I sort of imagine some of Mander's text being similar. I'm sure some of this was written tongue in cheek - but could I be seeing humor when it wasn't intended. Well, I don't think so, but who knows. I think this is why some find the book brilliant and others find certain arguments " ridiculous " . Was this review helpful to you? YesNo (Report this) 20 of 21 people found the following review helpful: If you want to keep feeling good about television and technology, hang out in best buy and don't read " 4 Arguments " , July 31, 2005 Reviewer: Magnus - See all my reviews Written by a former " big six " ad executive, " Four Arguments " is a book that CONSIDERS the long term effects of television and other post industrial revolution technologies on: 1. The critical thinking skills of human beings 2. Our relationship to natural environments. 3. The physical and mental health of human beings. 4. The knowledge/power balance in a democratic society. (not in that order) CONS 1. Not a simple read. This book is probably organized too well. Mander coherently and methodically plumbs through each argument and sub argument with no regard for the lazy or quick fix reader. His adherence to his own structure is relentless. The payoff is cumulative as the book gathers momentum. Clear but tedious. 2. This book is pretty depressing. For me the resulting sobriety was worth the cold shower, but perhaps not for everyone. Only the most determined of readers will be able to reject all of ideas presented in this book, and unfortunately this book offers a bleak but well painted picture of our predicament. Blue pill enthusiasts beware. PROS 1. This book asks important and obvious questions(You'll say " yeah that is a good question!, why didn't I think of that?) about how man made technologies and environments are affecting us. They are questions that most of us would agree need to be answered, yet amazingly, few if any of which have been adequately answered to this day. (The book was written in the 70's) 2. This book is both spell binding and spell breaking. Mander reaches into the silent, unsure parts of our minds that we have become experts at ignoring. After making it about a third of the way into the read, I experienced a tremendous feeling of relief at being able to fully identify and articulate concerns that had previously eluded the full grasp of my conscious mind. For better or worse, my fears now had a voice that I could engage in the light of reason. 3. Mander presents a well supported and balanced argument. He is very clear about the fact that he is merely raising questions and considering issues. He admits his shortcomings in not being a scientist, and repeatedly apologizes for not being able to make hard scientific conclusions. He is consistent about differentiating fact from opinion Although the book at times feels somewhat conspiracy theory- ish, this is probably more due to the nature of the topic, than to lack of rigor or objectivity on the part of the author. Perhaps one of the most convincing reasons to check this book out is the reactions of its critics. They consisently use words like " insane, ridiculous, and nonsense " ...in violent wholesale rejections of the ideas in this book. Its always fascinating to me when people idignantly deny their dependence/addiction to a particular habit/technology while simultaneously baring their teeth at anything or anyone suggesting that they curb their use of it. " 4 Arguments " is both disturbing, and compelling. In all fairness, I should probably mention that since I read it three years ago, I've fallen into the habit of calling it my favorite book. Was this review helpful to you? YesNo (Report this) 17 of 18 people found the following review helpful: Out of the Garden, March 7, 2005 Reviewer: Jorge Gringo Mexicano (Sonora, Mexico) - See all my reviews This book has made my year. I cannot believe the reviews (and I have read them all) that blast Mander for badly constructed arguments. Call it what you will; Mander has created a master review of the relationship between our banishment from the Garden to a life of servitude to work and to the attainment of knowledge. Television, in its perverse way, has kept most of us from that knowledge, because of its inherent flaws. It is inherently boring, but in the gross cooption and misadaption of artistry and faith among the best of us, television has reduced us to our lowest common denominator: boring people without self understanding. We are ALL suspect; I am just as guilty of being a stupid TV couch potato as anyone. In all my years of watching it, I cannot say that I have learned any real lesson in life from it. Like Mander says, television robs the brain of its ability to think. When one sees a movie after reading a novel - Lord of the Rings is yet another example - our imagination is replaced by the " reality " , and we forget what we have imagined before. If critics of this book believe otherwise, I hope they can tell us how the substitution is better than our individual imaginations. I only hope that Mander is fast at work on his second set of arguments! Quote Link to comment Share on other sites More sharing options...
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