(Article) FTC Probing KFC Ads Claiming Health Benefits

[Guest guest]

FTC Probing KFC Ads Claiming Health Benefits

 

NEW YORK — Regulators at the Federal Trade Commission (search) are

examining the validity of health claims made in advertisements for KFC

(search)'s fried chicken, ads that the chain plans to pull on Friday.

 

 

An FTC spokesman confirmed Wednesday that the agency has begun looking into

a complaint by health advocacy group Center for Science in the Public

Interest (search) that calls the KFC ads deceptive and misleading.

 

It is the latest blow to a fast food chain trying to fix disappointing sales

and marketing messages that have failed to strike a chord with consumers.

KFC's sales have fallen in 13 of the last 16 months and the company's

management was recently overhauled.

 

The KFC television ads, which were touted in a press release last month

titled " KFC sets the record straight, " try to position fried chicken as a

component of a balanced diet and as a healthier alternative to Burger King's

Whopper sandwich.

 

.........con't

 

http://www.foxnews.com/story/0,2933,103538,00.html

 

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[Guest guest]

Interesting article. More of their big fat lies.

 

An ad of KFC's I recently saw was of a guy sitting

on the bumper of his car and an old chum walks

up exclaiming how great he looks and asks him

what his secret to looking so great is, " what have

you been doing? " ...like he is expecting the guy to

give him his excersize routine or something. To this

the goofy guy just grins and says, " Eatin' chicken "

Yeah right! Sitting on your ass and eating a bucket

of greasy breaded chicken is going to make a person

look all fit and buff. Typical Atkin's Diet crap.

 

So many people seem to buying into that Atkin's diet

mentality that as a marketing strategy I think KFC

is onto something. Nobody seems to want to realise

that healthy eating and working out are the real

keys to long-term successful weightloss and over-all

health. People would rather just be eatin' chicken! bleh!

 

~ feral ~

 

Faith: not wanting to know what is true.

~ Friedrich Nietzsche

~~~*~~~*~~~*~~~*~~~*~~~~~~~>

, " _- matrixenos -_ "

<matrixenos@h...>

wrote:

> FTC Probing KFC Ads Claiming Health Benefits

>

> NEW YORK — Regulators at the Federal Trade Commission (search)

are

> examining the validity of health claims made in advertisements for

KFC

> (search)'s fried chicken, ads that the chain plans to pull on

Friday.

[Guest guest]

There's a great article on Slate.com entitled " Chicken Fried Bull. "

No exactly a vegetarian slant, but an interesting read. I'll be

waiting to find out what the FTC says...

 

http://slate.msn.com/id/2090861/

 

-K

 

, " Feral "

<terebinthus> wrote:

> Interesting article. More of their big fat lies.

>

> An ad of KFC's I recently saw was of a guy sitting

> on the bumper of his car and an old chum walks

> up exclaiming how great he looks and asks him

> what his secret to looking so great is, " what have

> you been doing? " ...like he is expecting the guy to

> give him his excersize routine or something. To this

> the goofy guy just grins and says, " Eatin' chicken "

> Yeah right! Sitting on your ass and eating a bucket

> of greasy breaded chicken is going to make a person

> look all fit and buff. Typical Atkin's Diet crap.

>

> So many people seem to buying into that Atkin's diet

> mentality that as a marketing strategy I think KFC

> is onto something. Nobody seems to want to realise

> that healthy eating and working out are the real

> keys to long-term successful weightloss and over-all

> health. People would rather just be eatin' chicken! bleh!

>

> ~ feral ~

>

> Faith: not wanting to know what is true.

> ~ Friedrich Nietzsche

> ~~~*~~~*~~~*~~~*~~~*~~~~~~~>

> , " _- matrixenos -_ "

> <matrixenos@h...>

> wrote:

> > FTC Probing KFC Ads Claiming Health Benefits

> >

> > NEW YORK — Regulators at the Federal Trade Commission (search)

> are

> > examining the validity of health claims made in advertisements for

> KFC

> > (search)'s fried chicken, ads that the chain plans to pull on

> Friday.