support a Mc Vegan campain instead of supporting B.K. !

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mcVegan lawsuit

 

 

mcVegan lawsuit? In 1994, McDonald's threatened to sue Vegan Action

for trademark infringement over our McVegan shirts. Apparently, they

didn't see the humor in our ridiculing them and their business

practices of marketing meat and junk food to little children. Instead

of backing down, we enlisted pro-bono services from an intellectual

property legal firm and developed a defense based on the First

Amendment's protection of parody.

 

 

Everybody likes a good David versus Goliath story, and a tiny

grassroots organization being attacked by a corporate giant clearly

qualified. The story was picked up by by The Los Angeles Times, San

Francisco Examiner, Houston Chronicle, Chicago Tribune, the AP and

UPI wires, National Public Radio, and four local television networks.

The McVegan story even appeared in German and Australian newspapers.

It was the first time that many of these outlets ever carried a story

on veganism. After two weeks of widespread press, McDonalds backed

down and formally withdrew their threat of legal action.

 

 

 

 

mcVegan lawsuit

 

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Vegan Action

PO Box 4288 Richmond VA 23220

804.254.8346

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