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Cholesterol problem/frito-lay

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Don't give up

>those yummy potato chips. Just 1) Opt for ones that are baked, or at

>least fried in a healthy (high LDL/monounsaturated fat) oil, and 2)

>EAT LESS of them. Educate yourself as to which oils help your HDL

>and lower your LDL, and try to stick with them.

 

 

FRITO-LAY ELIMINATES TRANS FATS FROM AMERICA’S FAVORITE SALTY SNACKS:

DORITOS, TOSTITOS AND CHEETOS

 

Introduction of Breakthrough Products: Lay’s Reduced Fat and Cheetos Reduced

Fat Less Fat, Less Saturated Fat, Fewer Calories, Great Taste!

 

PLANO, TX (September 24, 2002) – Frito-Lay announced today that it is taking

major steps in its commitment to offering a wide variety of better-for-you

snacks by eliminating trans fats from America’s favorite salty snacks –

Doritos, Tostitos and Cheetos – while still offering great taste. Along with

the trans fat elimination, Frito-Lay will also introduce Lay’s Reduced Fat

chips and Cheetos Reduced Fat snacks in the coming months.

 

Early next year, the snack company will eliminate the hydrogenated oils and

convert to corn oil, a trans fat-free oil, in the production of Doritos,

Tostitos and Cheetos – all without compromising taste. For years, the

company’s leading Lay’s and Ruffles potato chips have been prepared in trans

fat-free oils.

 

The second major step is the unveiling of Lay’s Reduced Fat chips and

Cheetos Reduced Fat snacks. Available to consumers this December, Lay’s

Reduced Fat chips will have a 25% reduction in total fat and a 60% reduction

in saturated fat. Cheetos Reduced Fat snacks will have a 50% reduction in

total fat, a 70% reduction in saturated fat and the snack will be prepared

in trans fat-free oils. Cheetos Reduced Fat will be available early next

year. All the new products will feature the satisfying great taste that

consumers expect from Frito-Lay.

 

" We’re taking several steps that will change the way America snacks, " said

Al Bru, President and Chief Executive Officer of Frito-Lay North America.

" Early next year, Frito-Lay is eliminating trans fat oils from our big

brands including Doritos, Tostitos and Cheetos. And the great news is that

there is no compromise in taste. We will also introduce Lay’s Reduced Fat

chips and Cheetos Reduced Fat snacks in the coming months that offer our

consumers better tasting, better-for-you snacks. "

 

Along with Frito-Lay’s world class food scientists, the company has

partnered with Kenneth Cooper, MD, MPH, one of the world’s foremost experts

on health, nutrition and exercise and founder of the Cooper Aerobics Center,

to create breakthrough new products and enhance existing products to meet

the nutritional needs of today’s consumers. For example, new Cheetos Reduced

Fat was created specifically to meet Dr. Cooper’s Class 1 requirements – 150

calories or less per one ounce serving; 5 grams of fat or less per serving;

1 gram of saturated fat or less per serving; no trans fat oils; and, 250

grams of sodium or less per serving.

 

" The obesity epidemic has spurred Americans to take action and embrace

proper nutrition and physical activity, " said Dr. Cooper. " I’m delighted to

partner with Frito-Lay to help them develop more healthy snacks and to

promote fitness and wellness. "

 

In addition to the better-for-you enhancement of existing products and the

introduction of new products, Frito-Lay is currently working with the Cooper

Aerobics Center and additional partners to develop a youth fitness program

that will be introduced in 2003. Early next year, Frito-Lay will feature

fitness and nutrition tips from Dr. Cooper on its snack packages.

 

Historically, Frito-Lay has led the industry with low-fat, reduced fat and

no-fat products. In 1962, the company acquired Rold Gold Pretzels. In the

early 80s, Frito-Lay moved to using polyunsaturated oils in its snacks. In

the mid 80s, the company launched Reduced Fat Ruffles. In the early 90s, the

first great tasting Baked Lay’s and Baked Tostitos were introduced with a

line of salsas.

 

Currently Frito-Lay offers a wide variety of low-fat and better-for-you

snack foods, which may be included in moderation as part of a healthy diet.

Some of these products include: Baked Lay’s Crisps, Baked Doritos Chips,

Baked Tostitos Chips, Reduced Fat Ruffles Chips, Rold Gold Honey Wheat

Pretzels and WOW! Fat Free and Low-Fat snacks, and coming soon, New Lay's

Reduced Fat Chips and New Cheetos Reduced Fat Cheese-Flavored Snacks.

 

Frito-Lay North America is the convenient fun foods division of PepsiCo,

Inc., which is headquartered in Purchase, NY. Frito-Lay makes and sells some

of America’s favorite snack brands including Lay’s potato chips, Ruffles

potato chips, Doritos tortilla chips, Tostitos tortilla chips and Cheetos

cheese-flavored snacks. The company also offers a wide variety of low-fat,

reduced fat and no-fat snacks like Baked Doritos, Baked Lay’s, Baked

Ruffles, Baked Tostitos, Ruffles Reduced Fat and its WOW! line, Rold Gold

pretzels, and coming soon , Lay’s Reduced Fat and Cheetos Reduced Fat. The

company also makes and sells Cracker Jack snacks, Quaker Chewy granola bars,

Fruit and Oatmeal bars, Gatorade energy bars and Quakes rice snacks.

 

 

 

 

 

" If, at first, you do succeed, try to hide your astonishment. "

 

 

 

 

 

> " cheryll " <naturalist_44240

>

>

> Re: Cholesterol problem

>Fri, 25 Oct 2002 09:58:25 -0000

>

>I just had to reply, because I also had a cholesterol problem. I've

>managed to lick it thru dietary changes. Yes...cheese and dairy are

>difficult to give up. May I suggest soy cheese? Yes...most brands

>DO contain some milk products, added so they will melt well, BUT they

>DO NOT contain cholesterol, and are MUCH less greasy. As for butter,

>have you tried some of the different soy-based spreads? Or olive-oil

>based? Or canola...

>

>Remember if it is MADE FROM ANIMAL PRODUCTS then generally IT HAS

>CHOLESTEROL and is ADDING EXCESS CHOLESTEROL TO YOUR DIET.

>

>There are dietary supplements and foods which can help lower

>cholesterol naturally. One is soluable fiber, obtained by eating

>grain/cereal products, like oatmeal, oat bran. Look for the amount

>of soluable fiber on the Nutrition label on the box. Another is

>pectin. Pectin is found in fruits. Apples are especially good.

>(Remember the old saying about " an apple a day... " ) Another is a

>good B-vitamin supplement, in particular the niacin in it. Niacin

>lowers cholesterol...however be careful. Don't overdo it. Too much

>can make your face flushed, make you feel headachey... Consult with a

>doctor if you're not sure how much is too much. Check out the

>library for books on lowering cholesterol naturally.

>

>Lastly is exercise. Try to get some every day (Oh, it's so hard, i

>know...) and watch your total fat intake as a whole. Don't give up

>those yummy potato chips. Just 1) Opt for ones that are baked, or at

>least fried in a healthy (high LDL/monounsaturated fat) oil, and 2)

>EAT LESS of them. Educate yourself as to which oils help your HDL

>and lower your LDL, and try to stick with them.

>

>I managed to lick my problem in this way.

>cheryll

>

 

 

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