Article: Roxanne Klein introduces raw food line at Whole Foods

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Roxanne Klein introduces raw food line at Whole Foods

 

Contra Costa Times

02/19/2008

 

Turn off the stove, unplug the microwave and don't even think about

using that toaster oven. Your tummy will thank you. " What I find is

that when people try raw foods, they are first bowled over by how they

taste, then they realize how much better raw foods make them feel, "

says celebrated Marin chef Roxanne Klein, the woman who put raw food

on the restaurant map. Months after Klein's wildly popular restaurant

Roxanne's closed in 2004, she started brainstorming about how she

could continue to spread the word about the benefits of raw food. " The

restaurant was an incredible forum, and it was great because you could

make food and serve it immediately, but the restaurant setting is

somewhat limiting, " she says. " I wanted to reach more people. "

 

With that goal in mind, Klein invested two years designing a line of

grab-and-go raw foods that just rolled out at Northern California

Whole Foods markets. Klein's new line, called Roxanne's Fine Cuisine,

basically kicks healthy food up a notch.

 

Full story:

http://www.contracostatimes.com/foodandwine/ci_8305516