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McDonald's Posts First Quarterly Loss

By Deborah Cohen

CHICAGO (Reuters) - McDonald's Corp. (MCD.N) posted its first-ever quarterly

loss on Thursday as it absorbed the cost of closing hundreds of restaurants,

more than previously announced, and declared an end to the era of

double-digit profit growth. The world's largest restaurant company posted a

wider-than-expected net loss of $343.8 million, or 27 cents a share, in the

fourth quarter, compared with a profit of $271.9 million, or 21 cents, in the

year-earlier period. The company had predicted a net loss of only 5 cents to

6 cents a share on Dec. 17. Shares of the Oak Brook, Illinois-based hamburger

maker, which operates some 30,000 restaurants worldwide, fell 4 percent to

their lowest level in eight years. McDonald's has been suffering from slow

growth in the United States, its largest market, where it is working to

improve customer service and sales. Before special items the company posted

earnings of 25 cents a share, in line with its expectations. " Considering the

size and nature of our business, a 10-15 percent earnings per share growth

target is not realistic, " Jim Cantalupo, the fast-food giant's new chairman

and chief executive, said in a statement, pulling back from a growth target

set in 2001. System-wide sales, which include McDonald's some 30,000

company-owned and franchised restaurants, rose 2 percent to $10.5 billion.

McDonald's said sales at comparable restaurants in the United States and

Europe, two of its largest markets, fell in the quarter. McDonald's took

charges of $656.9 million after taxes in the fourth quarter. The writedowns

mainly cover the cost of exiting three Latin American markets, closing 719

stores, mostly in the United States and Japan, terminating a multi-year

project to link technology worldwide, and cutting jobs. CLEARING THE BOARDS

" They're throwing in the kitchen sink here, which is not unusual for new

management to do, " said Tim Ghriskey, who heads Ghriskey Capital Partners

LLC, which owns McDonald's as a core holding. " It really helps clear the

boards and provides a very solid operating base going forward. " The number of

closings is more than 500 stores higher than previously announced. In

December, McDonald's predicted about $435 million in charges and the closure

of about 175 stores. In an address to Wall Street last week, Cantalupo and

other senior executives said additional restaurants would close, but they

declined to provide numbers. The U.S. fast-food market has become

increasingly competitive as McDonald's, hamburger rivals Burger King Corp.

and Wendy's International Inc. (WEN.N) and Taco Bell parent Yum Brands Inc.

(YUM.N) struggle to maintain market share in the face of changing consumer

tastes and the emergence of other fast-food providers, such as sandwich chain

Panera Bread Co. (PNRA.O). Cantalupo, who took over after McDonald's Chairman

and Chief Executive Jack Greenberg retired under pressure at the end of 2002,

said last week that McDonald's would stick with its discount " Dollar Menu "

but remained open to adjusting it. Introduced late last year, the Dollar Menu

has boosted restaurant traffic, but it has been criticized for shrinking

profit margins and igniting a costly price war with rival Burger King, the

No. 2 U.S. hamburger maker. Shares of McDonald's fell nearly 14 percent in

the fourth quarter. By comparison, the Dow Jones Industrial Average, of which

McDonald's is a component, rose nearly 5 percent. The fourth-quarter net loss

marks the eighth quarter in the past nine in which McDonald's results have

fallen short of its year-earlier level. Analysts' estimates of earnings

before charges dropped to an average of 25 cents a share from 31 cents after

the company warned of the net loss.

01/23/03 12:51 © Copyright The Associated Press.

 

 

 

 

Anna

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Don't forget that the last " spat " we had here was sparked by a report about

MickeyDs.

 

Dave

 

 

 

>>McDonald's Posts First Quarterly Loss

By Deborah Cohen

CHICAGO (Reuters) - McDonald's Corp. (MCD.N) posted its first-ever quarterly

 

loss on Thursday as it absorbed the cost of closing hundreds of restaurants,

 

more than previously announced, and declared an end to the era...<<

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