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Feeding the growing appetite for a raw diet

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Before there was Roxanne, there was Juliano.

 

And now the 30-year-old pioneer of the vegetarian raw food movement is set

to open a restaurant, Raw in Santa Monica, and is launching a supermarket

line of packaged raw foods.

 

Advocates of the raw diet believe that food heated beyond 118 degrees loses

nutrients, and so they produce dishes such as pizza or pad Thai using

dehydration and pulverizing techniques.

 

Juliano Broitman, who is known simply as Juliano, has been following a raw

diet for eight years, holding raw food " raves " and catering raw food parties,

as well as having written " Raw: the Uncook Book " (Regan Books, 1999).

 

Now his Juliano Raw line of prepared foods including eggless egg salad and

mock salmon pate will be introduced at Trader Joe's, Whole Foods Market

and Costco in mid-December.

 

The restaurant is scheduled to open in December at 609 Broadway. The

menu will feature " raw comfort food, " he says, including cheeseburgers and

pancakes with cream and syrup.

 

http://www.calendarlive.com/dining/cl-fo-journal23oct23.story

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WOW, very interesting. I am going to keep a look-out at Whole Foods.

Thanks for the info.

 

Cheers,

Shawn.

 

 

 

" If, at first, you do succeed, try to hide your astonishment. "

 

 

 

 

 

> " ~ P_T ~ " <patchouli_troll

>

>

> Feeding the growing appetite for a raw diet

>Wed, 23 Oct 2002 23:16:02 -0000

>

>Before there was Roxanne, there was Juliano.

>

>And now the 30-year-old pioneer of the vegetarian raw food movement is set

>to open a restaurant, Raw in Santa Monica, and is launching a supermarket

>line of packaged raw foods.

>

>Advocates of the raw diet believe that food heated beyond 118 degrees loses

>nutrients, and so they produce dishes such as pizza or pad Thai using

>dehydration and pulverizing techniques.

>

>Juliano Broitman, who is known simply as Juliano, has been following a raw

>diet for eight years, holding raw food " raves " and catering raw food

>parties,

>as well as having written " Raw: the Uncook Book " (Regan Books, 1999).

>

>Now his Juliano Raw line of prepared foods including eggless egg salad and

>mock salmon pate will be introduced at Trader Joe's, Whole Foods Market

>and Costco in mid-December.

>

>The restaurant is scheduled to open in December at 609 Broadway. The

>menu will feature " raw comfort food, " he says, including cheeseburgers and

>pancakes with cream and syrup.

>

>http://www.calendarlive.com/dining/cl-fo-journal23oct23.story

>

>

 

 

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