Ban on rerun of eggs TV advert

[Guest guest]

Not the best reason for banning it, but ...

 

Comedian Tony Hancock featured in the advertisement

 

Reruns of a TV commercial from the 1950s which urged viewers to " go

to work on an egg " have been banned.

An advertising watchdog said the slogan went against the principle of

eating a varied diet.

 

The Egg Information Service had wanted to screen the advert, which

featured comedian Tony Hancock, to celebrate its 50th birthday.

 

Author Fay Weldon, who headed the team which came up with the slogan,

has described the decision as absurd.

 

The Broadcast Advertising Clearance Centre (BACC) defended its

decision, insisting that the adverts did not suggest a varied diet.

 

BACC spokesman Kristoffer Hammer said: " Dietary considerations have

been at the centre of the new rules for advertising and in

consideration of this we felt that these adverts did not suggest a

varied diet.

 

Shock

 

" The concept of eating eggs every day for breakfast goes against what

is now the generally accepted advice of a varied diet and we

therefore could not approve the ads for broadcast. "

 

British Egg Information Service spokesperson Amanda Cryer said: " We

have been shocked by this ruling as eggs are a healthy, natural food

which are recommended by nutritionists. "

 

" What's more, there are no restrictions on the number of eggs people

can eat, which was recently confirmed by the Food Standards Agency,

and between five and seven eggs a week would be totally acceptable

for most people. "

 

Ms Cryer added: " In addition, many other advertisers clearly promote

their products to be eaten every day such as breakfast cereals so we

are very surprised that eggs have been singled out in this way. "