Beauty company in ethical stand

[Guest guest]

Beauty company in ethical stand An independent beauty company is using the opportunity of re-launching its brand and products to deliver an attack on the questionable ethics of the industry. Raw Gaia hopes to deliver a ‘no-nonsense’ approach to beauty by presenting realistic and ethical claims on its vegan, organic and living care range. The brand has removed any mention in its products about de-ageing, wrinkles, rejuvenation, etc. All its marketing literature has been

carefully scrutinised to remove anything that would make women feel unsure about their skin and body. On the Raw Gaia website, a section has been created to provide consumer information on how to achieve healthy skin through right diet, natural skin care and a positive mental attitude. The new product design is being marketed with press advertising in key raw food and vegan magazines. Managing Director Lisa Lennon, said, “We are constantly bombarded with images of the ‘perfect woman’. What most people don’t know, is that the photograph is then airbrushed, skin and face features enhanced and made completely flawless with the help of computer software. “So these images of femininity and beauty that we see all around

us are of women that literally don’t exist and this makes women feel inadequate, unhappy and unsure about themselves.” She added, “We removing any de-aging claims from our products because we don't want to contribute in any way to this madness. “Evidently, we are not suggesting that people shouldn’t use skin care products anymore. We encourage customers to use products because they want to take good care of themselves and their bodies and not because they feel inadequate or unhappy.” Peter H

 

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[Guest guest]

Thanks Peter. The products look interesting. I may purchase an item

or two in the near future.

 

Jo

 

, Peter VV <swpgh01.t21 wrote:

>

> Beauty company in ethical stand

> An independent beauty company is using the opportunity of re-

launching its brand and products to deliver an attack on the

questionable ethics of the industry.

> Raw Gaia hopes to deliver a `no-nonsense' approach to beauty by

presenting realistic and ethical claims on its vegan, organic and

living care range.

> The brand has removed any mention in its products about de-

ageing, wrinkles, rejuvenation, etc.

> All its marketing literature has been carefully scrutinised to

remove anything that would make women feel unsure about their skin

and body.

> On the Raw Gaia website, a section has been created to provide

consumer information on how to achieve healthy skin through right

diet, natural skin care and a positive mental attitude.

> The new product design is being marketed with press advertising

in key raw food and vegan magazines.

> Managing Director Lisa Lennon, said, " We are constantly bombarded

with images of the `perfect woman'. What most people don't know, is

that the photograph is then airbrushed, skin and face features

enhanced and made completely flawless with the help of computer

software.

> " So these images of femininity and beauty that we see all around

us are of women that literally don't exist and this makes women feel

inadequate, unhappy and unsure about themselves. "

> She added, " We removing any de-aging claims from our products

because we don't want to contribute in any way to this madness.

> " Evidently, we are not suggesting that people shouldn't use skin

care products anymore. We encourage customers to use products because

they want to take good care of themselves and their bodies and not

because they feel inadequate or unhappy. "

>

>

>

>

> Peter H

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>

>

> Mail is the world's favourite email. Don't settle for less,

sign up for your freeaccount today.

>