I bet some of these people go fishing, or at least are not against it...

[Guest guest]

Hooked smoking ads 'broke rules'

 

Hundreds complained the image was frightening and distressing

 

 

Government posters and TV adverts showing smokers being pierced

through the mouth with a fish hook broke industry rules, a watchdog

has ruled.

The posters, TV commercials and press adverts, aimed at highlighting

the dangers of being " hooked " on cigarettes, provoked 774 complaints.

 

The Advertising Standards Authority said the posters were likely

to " frighten and distress children " .

 

The Department of Health said the campaign had been " highly

effective " .

 

The adverts first appeared in the New Year in an attempt to shock

smokers into quitting ahead of the bans on public smoking coming into

force across the UK.

 

But the five-week campaign sparked hundreds of complaints from people

who found the images offensive, frightening and distressing,

particularly to children.

 

'Untargeted and realistic'

 

The Advertising Standards Authority (ASA) said the posters showed the

faces of addicted smokers who looked " distressed and in pain " .

 

It found that although the posters were not displayed near schools,

they could still be easily viewed by children.

 

The ASA argued they were " untargeted, and realistically and

graphically showed the piercing of the cheek with a hook " and

were " likely to frighten and distress children " .

 

It also found the TV commercials breached advertising rules by being

broadcast when older children could be watching.

 

However, complaints about the adverts on the internet, in magazines

and in the press were not upheld by the watchdog.

 

The Department of Health said an anti-smoking helpline and website

had been contacted more than 820,000 times during the Get Unhooked

campaign.

 

The campaign was developed with health professionals and smokers and

had not meant to cause distress, a spokesman said.

 

He added that he believed the adverts had achieved the right balance

between raising awareness of the dangers of smoking and its addictive

nature, with the need to do so responsibly and in line with industry

codes.

 

The campaign generated the highest number of complaints received by

the ASA since a KFC advert in June 2005 which featured people singing

with their mouths full.

 

That notched up a record 1,671 complaints.

[Guest guest]

So now it's wrong to frighten children into not taking up smoking??????

 

BB

Peter

On 16/05/07, heartwerk <jo.heartwork wrote:

Hooked smoking ads 'broke rules'Hundreds complained the image was frightening and distressing

Government posters and TV adverts showing smokers being piercedthrough the mouth with a fish hook broke industry rules, a watchdoghas ruled.The posters, TV commercials and press adverts, aimed at highlighting

the dangers of being " hooked " on cigarettes, provoked 774 complaints.The Advertising Standards Authority said the posters were likelyto " frighten and distress children " .The Department of Health said the campaign had been " highly

effective " .The adverts first appeared in the New Year in an attempt to shocksmokers into quitting ahead of the bans on public smoking coming intoforce across the UK.But the five-week campaign sparked hundreds of complaints from people

who found the images offensive, frightening and distressing,particularly to children.'Untargeted and realistic'The Advertising Standards Authority (ASA) said the posters showed thefaces of addicted smokers who looked " distressed and in pain " .

It found that although the posters were not displayed near schools,they could still be easily viewed by children.The ASA argued they were " untargeted, and realistically andgraphically showed the piercing of the cheek with a hook " and

were " likely to frighten and distress children " .It also found the TV commercials breached advertising rules by beingbroadcast when older children could be watching.However, complaints about the adverts on the internet, in magazines

and in the press were not upheld by the watchdog.The Department of Health said an anti-smoking helpline and websitehad been contacted more than 820,000 times during the Get Unhookedcampaign.The campaign was developed with health professionals and smokers and

had not meant to cause distress, a spokesman said.He added that he believed the adverts had achieved the right balancebetween raising awareness of the dangers of smoking and its addictivenature, with the need to do so responsibly and in line with industry

codes.The campaign generated the highest number of complaints received bythe ASA since a KFC advert in June 2005 which featured people singingwith their mouths full.That notched up a record 1,671 complaints.

To send an email to -

[Guest guest]

well..come now

everyone knows that lung cancer could never " frighten and distress children " .

so, obviously, bad poster.....

 

 

i don't think my lungs have quite recovered from Bath yet....

 

There is power in a factory, power in the land

Power in the hands of a worker

But it all amounts to nothing if together we don't stand

There is power in a Union

Now the lessons of the past were all learned with workers' blood

The mistakes of the bosses we must pay for

From the cities and the farmlands to trenches full of mud

War has always been the bosses' way, sir

[Guest guest]

Hi Peter

 

Precisely - and also alright for fish to be caught that way, apparently.

 

BBJo

 

-

Peter Kebbell

Wednesday, May 16, 2007 9:19 AM

Re: I bet some of these people go fishing, or at least are not against it...

 

So now it's wrong to frighten children into not taking up smoking??????

 

BB

Peter

[Guest guest]

Hi Fraggle

 

Next time you come to Bath smoking indoors will be banned :-) Your lungs

(and ours) won't suffer any more.

 

Jo

 

-

" fraggle " <EBbrewpunx

 

Wednesday, May 16, 2007 6:15 PM

Re: I bet some of these people go fishing, or at least

are not against it...

 

 

> well..come now

> everyone knows that lung cancer could never " frighten and distress

children " .

> so, obviously, bad poster.....

>

>

> i don't think my lungs have quite recovered from Bath yet....

>

> There is power in a factory, power in the land

> Power in the hands of a worker

> But it all amounts to nothing if together we don't stand

> There is power in a Union

> Now the lessons of the past were all learned with workers' blood

> The mistakes of the bosses we must pay for

> From the cities and the farmlands to trenches full of mud

> War has always been the bosses' way, sir

[Guest guest]

should have had BOB fest after the smoking ban!!!!!!!!!!!!fraggle <EBbrewpunx wrote: well..come noweveryone knows that lung cancer could never "frighten and distress children". so, obviously, bad poster.....i don't think my lungs have quite recovered from Bath yet....There is power in a factory, power in the landPower in the hands of a workerBut it all amounts to nothing if together we don't standThere is power in a UnionNow the lessons of the past were all learned with

workers' bloodThe mistakes of the bosses we must pay forFrom the cities and the farmlands to trenches full of mudWar has always been the bosses' way, sirPeter H

 

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