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POM quits animal testing

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Juice maker ends animal testing

From Reuters

January 18, 2007

 

Pomegranate juice maker Pom Wonderful, which became a target of animal

rights activists because of research the company did into its juice's

medical benefits, said Wednesday that it had stopped testing on animals.

 

" Pom Wonderful pomegranate juice has ceased all animal testing, and we

have no plans to do so in the future, " Lynda and Stewart Resnick wrote

to all Pom retailers by e-mail or post Wednesday.

 

The Resnicks own Los Angeles-based Roll International Corp., a holding

company that operates Pom and other businesses. A copy of their letter

was obtained by Reuters.

 

Last month, an animal rights group claimed that it had tampered with 487

bottles of Pom juice, prompting Wild Oats Markets Inc., the No. 2 U.S.

natural and organic grocer, to pull the product from shelves in some of

its East Coast stores.

 

Pom called the tampering claim " a cruel hoax " Wednesday, and a Wild Oats

spokeswoman said the grocery chain had returned Pom drinks to the

shelves after testing showed that the products had not been tampered

with.

 

" In our quest to discover how pomegranate juice can help treat human

diseases and conditions such as arteriolosclerosis, prostate cancer,

erectile dysfunction and birth defects, it was sometimes necessary to

fund animal testing, " Pom said in the letter.

 

Pom's decision came as Whole Foods Market Inc. told Reuters that it had

decided to stop selling the company's juice and associated tea blends by

April 1 if Pom continued to fund studies that might include animal

testing.

 

 

What gets us into trouble is not what we don't know, it's what we know for sure

that just ain't so.

- Mark Twain

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