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http://www.grist.org/comments/interactivist/2006/11/27/pratt/index1.html?source=\

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Still the Sam

Sam Pratt, activist featured in Two Square Miles, answers readers' questions

 

 

01 Dec 2006

Questions from Grist editors | Questions from readers

What is your advice to an internally pissed-off and externally timid young

person who is interested in community organizing? -- Brittany Hopkins,

Newark, N.J.

 

 

 

Community organizer Sam Pratt. If you're timid, start by talking with people

one-on-one or in small groups. Practice makes less imperfect, I always say.

 

 

My advice to anyone interested in any non-standard career path (such as

community organizing) is just to follow your nose and do what you can, within

your own means. You don't have to change the whole world overnight; it is enough

to try to change one small corner of it. Adopt your apartment building or your

block or your immediate neighbors, and focus on manageable goals. There are

obviously few well-paying entry-level jobs fighting the good fight, as opposed

to working for a big corporation. But if you can make yourself useful, and

develop skills that others value, you will find work that both satisfies you and

pays the bills.

 

 

It seems pretty logical that folks would be concerned about polluters in their

own community. But what can we do to get people motivated to take care of issues

in communities that are not their own? -- Grist editors

 

 

Well, it is not as easy to motivate people about polluters in one's own

community as one might think. First you have to get through the media logjam,

overcome people's fears and inhibitions, deal with the company's rhetoric, deter

folks from accepting money in exchange for support, and so on. The cement plant

-- which seemed like a totally foolish idea from the first time I heard about it

-- took 6.5 years to stop, in a town of 7,500 people and a county of 65,000

people, because the company was prepared to spend $58 million, and our public

officials started out as 100 percent supportive of the project.

 

 

Once a community has gone through a controversy like the one we experienced

here, its population is much more likely to be interested in caring about other

communities, and the global context of the issues involved. Unfortunately, many

people don't wake up until the lone wolf is at the door -- never mind that giant

pack of wolves that's still 100 miles away.

 

 

So how do you activate people who have not yet had a wolf show up? Education is

of course at the core of all these issues, and not just education in a classroom

-- how we run our businesses, what we buy in stores, where we shop, whether we

discuss these issues in social situations, whether we write letters to the

editor, etc., are all part of that education.

 

 

What sort of tactics did you use to engage the individuals at the cement plant

to consider sustainable choices? -- Jenneen Hartshorn, Fremont, Calif.

 

 

In the first three to six months of the fight, we guardedly " interacted " with

the cement company. As the situation became more adversarial, as the extent of

the threat became more widely understood, and as we began to gain critical mass,

the company became less willing to talk, and we became less willing to

compromise. It wasn't really an option with a company hell-bent on building the

cheapest, dirtiest plant possible to maximize their own profit at our

community's expense. Also, as the fight went on for over six years, their public

relations staff continually changed, so establishing a relationship was somewhat

pointless.

 

 

One thing we were very willing to do was to debate St. Lawrence Cement publicly,

in part because we were better informed than their overconfident and shallow PR

people. The company became very leery of debating us, but when asked by

prominent media or an elected official to debate, it's hard for both sides not

to participate without looking like they have something to hide.

 

 

We got very steeped in policy issues, and we used our research to both gain

media credibility and to drive wedges in the company's regulatory strategy. We

hired a major industrial engineering firm (which had never worked for a

citizen's group before) and lawyers who had worked both sides of the aisle.

 

 

Legally, our initial approach was double-edged: By showing the company what an

appropriately scaled, well-designed, sensitively sited plant looked like, and

demanding that there be enforceable conditions that did not allow the company to

treat fines as a small price of doing business, we either would wind up with a

smaller, cleaner, more appropriate plant -- or the company would balk at the

precedent and cost of such a project, and back out. As time went on, we realized

that this company was not one we would trust to run a gas station, let alone a

massive, coal-burning facility. At that point we began aiming to just stop the

plant entirely.

 

 

What was it like transitioning from your work as a reporter to working as an

activist? Do you think your reporting work has shaped your activism at all? --

Name not provided

 

 

The job of a reporter is to learn about random topics quickly, and to digest

and condense that information so the general public can assimilate it quickly. A

good reporter tries to accomplish this without oversimplifying, and asks tough

questions of all sources. That skill set was especially useful in the early

stages of the first two battles I got involved with, because the developers were

throwing out a ton of slogans and misleading data.

 

 

It was also helpful to know how the media worked from the inside. Meanwhile, it

was an eye-opener to see what it felt like to be on the other side of the

printing press. Most reporters would benefit from having an issue they care

about deeply covered in a newspaper or TV report; then they'd see how slipshod

and unfair so much journalism can be. Unfortunately, citizens have to be twice

as credible in their research and twice as careful about what they say, since so

much deference is given to governmental sources by today's media.

 

 

Externalities, such as related health-care costs due to exposure to toxins, are

often overlooked in land-use debates. What action, if any, did your organization

take to highlight the related health exposures to the community? -- Dorice

Madronero, Suffern, N.Y.

 

 

While we were concerned about a whole host of quality-of-life impacts (noise,

vibration, visuals, lack of economic benefits, etc.), health threats were the

core of our case. When people realize that cement plants of this type emit large

quantities of mercury, arsenic, and lead, you've got their attention.

 

 

We were able to convince the medical staff of our local hospital to conduct an

independent study of the project, and this task force voted 34 to 1 that the

project would increase death rates among the elderly and heart patients, and

asthma in children. One of our allies hired a major and credible health risk

assessment expert to combat the company's " biostitutes " who were saying the

project would be perfectly safe -- despite its being sited within a mile of said

local hospital.

 

 

In addition, we were able to turn this into a regional issue by highlighting the

strong potential for long-range transport of both toxins and greenhouse gases to

neighboring counties and states. Eventually, the Boston Globe, the Hartford

Courant, the New York Times, and public officials in five states came out

against the project. That was key to getting New York's governor, George Pataki,

to slow down what began as a juggernaut, with lots of support in Albany.

 

 

Just like you, I get stereotypical names thrown at me all the time, especially

around family and friends. What have you found to be the best way to explain

your views and get your point across to people who just don't get it, without it

turning into an ugly debate where anything environmentally proactive is deemed a

dirty hippie point of view? -- Rebecca Hamilton, New Bern, N.C.

 

 

I can't advise anyone on how to deal with their family -- that's way outside my

area of expertise! But the general public is another matter. The first thing is

not to waste time on people who simply are not going to be convinced, no matter

what you say -- and to recognize when you are in a no-win conversation. In my

experience, there is always about 15 percent of the population that is

immovable, for whom the facts are irrelevant.

 

 

For the rest of the population, which is susceptible to reason, having a solid,

calm grip of the facts is essential. After that, for a specific issue, it can be

a process of trial-and-error before you find the arguments that make people's

mouths drop and minds open. The key thing is to have as many conversations as

possible. Only through repeated and intense dialogue will you eventually hit

upon the ideas that work -- either because you finally have a " eureka! " moment,

or someone hands you a brilliant new way of thinking about the issues you have

been turning over and over in your mind.

 

 

You seem to spend a lot of your time at home working in front of the computer,

which unfortunately is the fate of many caring activists. How can we break away

from this and get more, well, active, and reconnect with more folks outside the

traditional channels? -- Name not provided

 

 

Activists have to seek out and accept every invitation we can possibly get to

talk with people in person -- whether it's with three people around a kitchen

table, or in front of an audience of 300. No meeting is too small.

 

 

Cesar Chavez was apparently once asked, " How do you organize people so well? " He

is said to have answered: " First I talk with one person. Then I talk with

another. " What he meant, I think, is that one must be out in the world,

parlaying one conversation and one contact into another, until the commonalities

and connections between issues and people come together into a potent force for

change.

 

 

One method I hit upon in a previous campaign for breaking away from the computer

and being active in the community was standing outside post offices on Saturday

mornings, leafleting alongside supporters who live in that town. The local

supporters can buttonhole their friends, get them to sign a petition, get them

talking about the issue. Some people are just curious to see and meet " those

people " they had heard so much about in the press. And even for those who blew

past us gruffly, it was important to let them know (tacitly) that we cared

enough to stand outside in the wind and rain. It wasn't just about spreading the

word -- it was about humanizing the movement and showing its commitment.

 

 

Do you promote vegetarianism as a positive ethical and environmental action?

-- Marylou Noble, Portland, Ore.

 

 

I do, and think it is important to spread the word not only about the ethical

implications of how we treat animals, but also the huge environmental downside

of industrial farming.

 

 

It seems that health issues are one avenue for people to open their minds to

vegetarianism who otherwise reject it. Others are the economic and environmental

implications, of which shockingly few are aware. The best may be to find ways

for people to see (in pictures and film) and to meet (in person) the animals

they are eating -- so that they may come around on their own to the realization

that a cow or a pig is at least as smart and sensitive as the dog or cat they

protect and cherish at home. The horror pictures used by some groups are

effective with a limited group, but I think a positive approach may work better

with the general population.

 

 

Everything in our culture, from birth, serves to naturalize a practice -- eating

the flesh of largely defenseless creatures -- that I have come to view as

macabre, cruel, and unsustainable. Having eaten meat about two-thirds of my

life, I can understand why people don't think about what they are putting in

their mouths (or wearing on their backs), but it is a real challenge to talk

about. The defensiveness and hostility one encounters, even when approaching the

topic gently and indirectly, is staggering.

 

 

Can you say more about The Granger Group? -- Grist editors

 

 

The group was formed to promote sound land-use planning in an area where many

public officials and other opinion-makers hew to the Wise Use movement's skewed

notions of property rights. The group's first big battle has been to challenge a

multimillionaire who started bulldozing a mile-long, 40-foot-wide, asphalt

motorcycle and racecar track on his property, without seeking a single permit.

Could one dream up a more obnoxious symbol of American attitudes to conservation

than going around in circles, burning fossil fuels, just for " fun " ?

 

 

After a lot of research, awareness-raising, and public outcry, we finally got

our local zoning board to rule against this project -- but the guy may be back

for a second try. The bigger picture for the group is to move local officials

toward a more balanced and sensitive recognition that without stable, healthy

habitats, everything else in our rural area will fail -- from property values to

the economy.

 

 

Per the trailer of Two Square Miles, there appears to be a lot of collaboration

among diverse communities. Can you speak to how this dynamic unfolded and what

can be done to encourage this when fighting for environmental causes, which have

traditionally been considered the domain of rich, white males? -- Andrew B.,

Seattle, Wash.

 

 

It is crucial for activists to recognize the financial, political, time, and

language obstacles to involvement by non- " rich, white males " -- and to do

whatever is possible to reach out to those communities, helping provide tools

which enable and embolden people to get involved. And this can't be done from

any sense of noblesse oblige, but only out of a sincere belief that all your

neighbors have an equal right to participate. People can spot white guilt and

condescension a mile off.

 

 

This was a challenge. There are many reasons, rooted in economics and a history

of retribution, why residents of poorer communities and people of color are

reluctant or unable to participate in such issues. While we had supporters in

Hudson's large African-American community, there was also enormous hesitancy to

be visibly involved -- and some political leaders in that community actively

discouraged such involvement. The fine work of Time & Space Limited, an arts and

community center in Hudson, was a great help to breaking down those suspicions.

 

 

You talked a little bit about the death of grassroots groups and what you think

is necessary to keep them alive. Can you elaborate on that? -- Grist editors

 

 

There are a million ways for a grassroots group to go wrong, and very few paths

to success, since the odds are often so stacked against us. But if you find the

right people, support them, and let them do their work in their own way,

everything else follows naturally from that sound choice. The flip side is that

the best-laid plans are worthless in the wrong hands. If you have people lacking

skills, commitment, integrity, and imagination enacting those plans, failure is

almost assured.

 

 

Leadership is something that best emerges over time and organically. Whoever

consistently follows through on the tasks everyone else is wishing would happen

tends to naturally become the leader. Once that process shakes out, it is

crucial to then keep an activist organization. It's easy to get bogged down in

all the process-y stuff that arises so easily when people come together around a

table -- the endless formation of committees, subcommittees, bylaws, points of

order.

 

 

Never meet just for the sake of meeting; don't leave a meeting without everyone

feeling that something specific was accomplished that furthered your goal.

Better to have a working meeting where everyone puts stamps on your new mailing,

and has an informal conversation while working, than another theoretical

gathering where a million ideas are floated -- for someone else to do.

 

 

How often do you come across bureaucracy in your work? How do you deal with it

and cope? -- Name not provided

 

 

It is always quicker, cheaper, and easier to solve environmental crises

politically than through regulatory review. If you can get your local (or

county, or state) officials to address the problem legislatively, that's always

the better way to go.

 

 

But today's developers are generally well advised on how to grease the skids

before the public even knows that a big issue is coming, so more and more

ordinary people have to gear up for long, bureaucratic fights. The first thing

to do is to educate yourself on all the rules and regs that govern your

situation. Who has permitting power? What are the criteria for their

decision(s)? To whom do the bureaucrats answer? Know your rights first, and then

act decisively on them. And bear in mind that pretty much all bureaucracies'

powers derive from politicians -- so if you're not getting anywhere through the

regular channels, you may need to go over their heads.

 

 

Most important is to make sure bureaucrats know that they are being watched.

Swamp them with letters, postcards, faxes, emails, and calls. Make sure your

group has every possible contact, and give them tools to act on them. Media

coverage also makes bureaucrats act more cautiously. If they think no one cares

and no one will notice, they will generally side with the developer.

 

 

Spend Your $.02

Discuss this story in our blog, Gristmill.While it is critical to protect your

right to appeal by documenting in writing every objection, concern, and

communication with a bureaucracy, I also urge people to try to get face-to-face

meetings with bureaucrats. It is much easier to ignore (or slime!) someone whom

you only deal with on paper.

 

 

When will your manual be available and how can we obtain it? -- Glenn Pratt,

Indianapolis, Ind.

 

 

Sigh. This is the question all writers dread. Soon! I promise! Send me an email

and I'll put you on the notice list, or check my website.

 

History repeats itself

and each time the price gets higher

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