eat more dead cows, US to Japan

[Guest guest]

U.S. BEEF GROUP SPENDS ON ADS, BARBECUES TO WOO JAPAN CONSUMERS:

(09/27/06): " The U.S. Meat Export Federation is running full page ads

in Japanese newspapers that cost as much as 79 million yen ($681,000)

each to convince consumers American beef is safe to eat. The biggest

supermarket chains don't buy it. Repairing the image of U.S. beef

after it was banned in Japan because of mad cow disease has fallen to

Philip Seng, the chief executive officer of the U.S. Meat Export

group, which has Tyson Foods Inc. and Cargill Inc. among its members.

He said in an interview the U.S. industry may have lost $5 billion

since Japan first imposed the ban in December 2003. The ad spending,

along with barbecue events and a new website are part of Seng's

strategy to convince Aeon Co. and Seven & I Holdings Co., Japan's two

biggest supermarket chains, to put U.S. beef back on the shelves after

the government lifted the ban in July. He says demand is growing and

supply shortages are a problem. "

 

 

http://www.bloomberg.com/apps/news?pid=20601101 & sid=alIWeAUINXMA & refer=japan

 

 

 

As nightfall does not come at once, neither does oppression. In both instances,

there's a twilight where everything remains seemingly unchanged, and it is in

such twilight that we must be aware of change in the air, however slight, lest

we become unwitting victims of the darkness.

William O. Douglas