Guest guest Posted August 10, 2006 Report Share Posted August 10, 2006 We've had that problem in the UK for about the last year. Jo ROME (Reuters) - Italy's government plans to clamp down on broadcasters turning up the volume when they show advertisements in order to get viewers' attention. Communications Minister Paolo Gentiloni said research showed Italy's three main channels on average raised the volume on adverts by 50 percent compared with ordinary programming, even though this is banned under Italian law. It is usually done by networks in agreements with advertisers in order to try keep viewers glued to the screen during the publicity breaks. " We need to stop television advertising that raises its voice, " Gentiloni told a news conference. He said Italy's media watchdog would set up a fine system before the end of September for those found breaking the law. Leading broadcasters Mediaset and RAI were not immediately reachable for comment. Quote Link to comment Share on other sites More sharing options...
Guest guest Posted August 10, 2006 Report Share Posted August 10, 2006 i think its always been that way here >heartwerk <jo.heartwork >Aug 9, 2006 11:56 PM > > Advert Volume > >We've had that problem in the UK for about the last year. > >Jo > > >ROME (Reuters) - Italy's government plans to clamp down on >broadcasters turning up the volume when they show advertisements in >order to get viewers' attention. > >Communications Minister Paolo Gentiloni said research showed Italy's >three main channels on average raised the volume on adverts by 50 >percent compared with ordinary programming, even though this is >banned under Italian law. > >It is usually done by networks in agreements with advertisers in >order to try keep viewers glued to the screen during the publicity >breaks. > > " We need to stop television advertising that raises its voice, " >Gentiloni told a news conference. > >He said Italy's media watchdog would set up a fine system before the >end of September for those found breaking the law. > >Leading broadcasters Mediaset and RAI were not immediately reachable >for comment. > > > > > > > > >To send an email to - > Quote Link to comment Share on other sites More sharing options...
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