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'Carbon Dioxide... We Call It Life,' U.S. TV Ads Say

 

May 18, 2006 — By Deborah Zabarenko, Reuters

WASHINGTON — A little girl blows away dandelion fluff as an announcer says,

" Carbon dioxide: they call it pollution; we call it life, " in an advertisement

targeting global warming " alarmists, " especially Al Gore.

 

The television ads, screened for the press Wednesday and set to air in 14 U.S.

cities starting Thursday, are part of a campaign by the Competitive Enterprise

Institute to counter a media spotlight on threats posed by worldwide climate

change.

 

The spots are timed to precede next week's theatrical release of " An

Inconvenient Truth, " a documentary film on global warming that features Gore,

the former vice president and Democratic presidential candidate.

 

Against backdrops of a park, a beach and a forest, one celebrates the benefits

of greenhouse gas-producing fuels.

 

" The fuels that produce CO2 (carbon dioxide) have freed us from a world of

back-breaking labor, lighting up our lives, allowing us to create and move the

things we need, the people we love, " the ad runs. " Now some politicians want to

label carbon dioxide a pollutant. Imagine if they succeed -- what would our

lives be like then? "

 

The other ad questions media reports of the threat of climate change, especially

a Time magazine issue devoted to the topic, and shows film of a glacier melting

and then runs in reverse to show the glacier reconstituting itself.

 

" We had started work on this several months back, but we sort of changed course

once the flood of glacier-melting stories began, " said Sam Kazman, an institute

lawyer who worked on the ads. " So we did want to get out there before the Al

Gore film got into national opening. "

 

'RUNNING FOR ARCH-DRUID'

 

Fred Smith, president of the institute, a nonprofit that advocates free

enterprise and limited government regulation, said he had seen the film and

found it " very alarmist, " although well-produced.

 

" There's a lot of pictures of Al Gore pensively looking into the sunset, " Smith

said. " I don't think he's running for president, but he might be running for

arch-druid. "

 

The institute and environmental groups such as Washington-based Environmental

Defense agree that average global temperatures have risen about 1 degree

Fahrenheit in the last century.

 

But the institute questions the impact of global warming while a broad range of

scientists and environmentalists, including Gore, have linked it to more severe

storms, melting ice caps and rising sea levels.

 

" They fly in the face of most of the science, " Charlie Miller of Environmental

Defense said of the institute ads. " The good news is that there's not a

trade-off here between prosperity, jobs, growth and protecting the Earth. We can

do both. "

 

Environmental Defense and the Ad Council released public service announcements

in March featuring children as future victims of global warming, and these were

mentioned critically at the briefing where the new ads were released.

 

The institute ads will run from May 18 through May 28 in Albany, New York;

Albuquerque, New Mexico; Anchorage, Alaska; Austin, Texas; Charleston, West

Virginia; Dallas; Dayton, Ohio; Denver; Harrisburg, Pennsylvania; Phoenix;

Sacramento and Santa Barbara, California; Springfield, Illinois, and Washington.

 

Source: Reuters

 

 

What's gonna happen when the buses don't run

and what's gonna happen when the, winter comes

what are you gonna do,

what are you gonna do

when the oil runs out?