Whole Foods makes record-setting wind-power purchase

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Whole Foods makes record-setting wind-power purchase

 

Whole Foods Market, mega-purveyor of organic and free-range foodstuffs, plans to

purchase a jaw-dropping 458 million kilowatt-hours of wind-energy credits. It

will be the largest-ever such purchase in North America, enough to offset the

entire company's projected energy use through 2006. The move will keep about 700

million pounds of carbon dioxide emissions out of the atmosphere, according to

the U.S. EPA, the equivalent of taking 60,000 cars off the road for a year or

planting 90,000 acres of trees. Whole Foods is buying the credits from Boulder,

Colo.-based broker Renewable Choice Energy. The purchase is not altruism,

according to a Whole Foods director, but simply what the company's devoted

customers expect. Says one outside strategist, " From a branding perspective,

it's a stroke of genius. " You listening, Safeway?

 

 

straight to the source: The Independent, Katherine Griffiths, 11 Jan 2006

 

 

straight to the source: USA Today, Bruce Horovitz, 09 Jan 2006

 

 

straight to the source: Houston Chronicle, Bloomberg News, Jim Polson, 10 Jan

2006

 

" Naturally the common people don't want war: Neither in Russia, nor in England,

nor for that matter in Germany. That is understood. But, after all, it is the

leaders of the country who determine the policy and it is always a simple matter

to drag the people along, whether it is a democracy, or a fascist dictatorship,

or a parliament, or a communist dictatorship. ... Voice or no voice, the people

can always be brought to the bidding of the leaders. That is easy. All you have

to do is tell them they are being attacked, and denounce the peacemakers for

lack of patriotism and exposing the country to danger. It works the same in any

country. "

- General Herman Goering, President of German Reichstag & Nazi Party, Commander

of Luftwaffe