Guest guest Posted January 11, 2006 Report Share Posted January 11, 2006 Whole Foods makes record-setting wind-power purchase Whole Foods Market, mega-purveyor of organic and free-range foodstuffs, plans to purchase a jaw-dropping 458 million kilowatt-hours of wind-energy credits. It will be the largest-ever such purchase in North America, enough to offset the entire company's projected energy use through 2006. The move will keep about 700 million pounds of carbon dioxide emissions out of the atmosphere, according to the U.S. EPA, the equivalent of taking 60,000 cars off the road for a year or planting 90,000 acres of trees. Whole Foods is buying the credits from Boulder, Colo.-based broker Renewable Choice Energy. The purchase is not altruism, according to a Whole Foods director, but simply what the company's devoted customers expect. Says one outside strategist, " From a branding perspective, it's a stroke of genius. " You listening, Safeway? straight to the source: The Independent, Katherine Griffiths, 11 Jan 2006 straight to the source: USA Today, Bruce Horovitz, 09 Jan 2006 straight to the source: Houston Chronicle, Bloomberg News, Jim Polson, 10 Jan 2006 " Naturally the common people don't want war: Neither in Russia, nor in England, nor for that matter in Germany. That is understood. But, after all, it is the leaders of the country who determine the policy and it is always a simple matter to drag the people along, whether it is a democracy, or a fascist dictatorship, or a parliament, or a communist dictatorship. ... Voice or no voice, the people can always be brought to the bidding of the leaders. That is easy. All you have to do is tell them they are being attacked, and denounce the peacemakers for lack of patriotism and exposing the country to danger. It works the same in any country. " - General Herman Goering, President of German Reichstag & Nazi Party, Commander of Luftwaffe Quote Link to comment Share on other sites More sharing options...
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