something fishy this way comes

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http://mrzine.monthlyreview.org/clausen031105.html

" Industrial salmon farming corporations have learned an important

lesson ... about what to do with their tarnished images of

ecological and social injustice, " writes Rebecca Clausen. " Simply

pour money into a public relations campaign and overwhelm dissent. "

She points to half-page ads that the industry group Salmon of the

Americas (SOTA) ran last month in major U.S. newspapers. The ads

touted ocean-farmed salmon as " good for you " and " good for the

oceans. " Never mind that " the salmon farming industry is based on

the 'stripping of the seas' through its reliance on fish-based feeds

such as anchovy, sardines, and other lower-food-chain species, " adds

Clausen. SOTA uses the PR firm MarketShare, but its new push draws

from Hill & Knowlton's work for the British Columbia Salmon Farmers

Association. The Canadian industry group's executive director once

bragged, " It's the stories that don't appear in the newspaper that

mean we've done our job. "

SOURCE: Monthly Review Zine, November 3, 2005

For more information or to comment on this story, visit:

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" Just as nightfall does not come at once, neither

does oppression. In both instances there is a twilight. And it is in such

twilight

that we all must be aware of change in the air - however slight - lest we become

unwilling victims of the darkness. "

William O. Douglas