Guest guest Posted November 3, 2005 Report Share Posted November 3, 2005 An article in 'The Vegan'. A complaint by the Vegan Society against an advertorial by giant multinational ddairy company Nestle has been upheld by the Advertising Standards Authority. The offending advert contained the blatantly misleading statement: " Dairy products - essential for healthy bones " and was found to have breached the code of advertising practice on three major grounds: substantiation, honesty and truthfulness. The Vegan Society's complaint centred on the misuse of the word 'essential', implyhing that there was no other adequate source of calcium. Nestle offered no evidence to support its claim and admitted that there were perfectly adequate sources other than dairy products. The Advertising Standards Authority has instructed the dairy giant to seek guidance before launching future campaigns. Quote Link to comment Share on other sites More sharing options...
Guest guest Posted November 3, 2005 Report Share Posted November 3, 2005 too bad something like that couldn't happen here jo <jo.heartwork Nov 3, 2005 12:58 PM Vegan Society wins ruling An article in 'The Vegan'. A complaint by the Vegan Society against an advertorial by giant multinational ddairy company Nestle has been upheld by the Advertising Standards Authority. The offending advert contained the blatantly misleading statement: " Dairy products - essential for healthy bones " and was found to have breached the code of advertising practice on three major grounds: substantiation, honesty and truthfulness. The Vegan Society's complaint centred on the misuse of the word 'essential', implyhing that there was no other adequate source of calcium. Nestle offered no evidence to support its claim and admitted that there were perfectly adequate sources other than dairy products. The Advertising Standards Authority has instructed the dairy giant to seek guidance before launching future campaigns. To send an email to - Quote Link to comment Share on other sites More sharing options...
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