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http://www.alternet.org/story.html?StoryID=18395

 

How the Democrats Were Betamaxed

 

By Laurie Spivak, AlterNet

April 13, 2004

 

According to Robert McNamara in the "Fog of War ," the first lesson of life is, "empathize with your enemy." In order to understand the conservative movement's ascendancy in American politics, progressives should take McNamara's advice and try to view the world through the business lens of conservatives.

 

 

 

Think of a "marketplace of ideas" where the products are policies, positions, and issues all competing for dominance. On the surface, this may seem like the stuff of dreams for "free market" conservatives, but it turns out it's a nightmare. You see, what we find is that in this marketplace, Democrats actually have the better product and Americans prefer the policies of Democrats by a wide margin to those of the GOP. In the realm of ideas, just as in any marketplace, the superior or preferred product usually wins out, but not always. An inferior product can dominate in the market when it has superior marketing, and this is precisely what we have seen come to pass in U.S. politics over the past two decades

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