Raw food line for grocery stores

[Guest guest]

Hi all,

 

Those of you living in the Bay Area probably remember Roxanne's raw

restaurant in Larkspur? She's back with a new line of raw food for

those of us on the go. I'm looking forward to this for weekend and

hiking trips wen I don't have time to plan...

 

I'm glad she's focusing on the positive aspects of eating raw, rather

than slamming cooked foods.

 

This list could use some positive energy...

 

San Francisco Chronicle

The Inside Scoop: Roxanne's back with a raw food line for stores

 

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/10/24/

FD5JSQEE7.DTL & hw=roxanne & sn=001 & sc=1000

 

Chronicle staff report

 

Wednesday, October 24, 2007

 

Three years after she closed her famous Marin County restaurant,

Roxanne Klein and her raw food are making a comeback, this time in Bay

Area supermarkets.

 

Come mid-January, a line of 34 entrees, snacks and desserts will roll

out into the " grab and go " sections of 30 or 40 markets, starting with

Whole Foods, Klein says. All are made from raw ingredients that

haven't been heated above 118 degrees, the point at which some believe

enzymes begin to break down.

 

Roxanne and husband Michael Klein were credited with starting a raw

food revolution when they opened Roxanne's in Larkspur in 2002.

Roxanne is the chef in the family, and people flocked to eat her vegan

" pasta " and tamales made from nuts instead of grains.

 

But the restaurant - and the marriage - fell apart in 2004. Not long

after, Klein says, she started talking with Larry Brucia, the man who

claims credit for inventing trail mix. Brucia is now CEO of Sutti

Associates, the Burlingame restaurant and supermarket design company.

 

Now, Klein and Brucia are in business together, she and Michael are

back together, and Roxanne's Fine Cuisine is about to launch. The line

will offer 34 refrigerated, shelf-stable and frozen products.

 

Staples from the old Roxanne's to Go have been reformulated for

commercial production, according to Neil Blomquist, a former Spectrum

executive who has joined up with Roxanne's. Look for sprouted bread

sandwiches with " hummus " and vegetables, trail mixes, dried fruit

blends and Rox Kreme ice cream (vanilla malt and chocolate) made from

almond milk and young coconut.

 

She's come up with some new products, including a sliceable mozzarella

made from nut milk.

 

Roxanne says she still eats 100 percent raw when she can, because it

makes her feel great - but " it's not a religion. "

 

Of her new business, she says: " I'm not pushing a raw diet. It's just

really delicious food that happens to be organic and the healthiest

thing you can eat. "

 

 

 

 

 

 

[Guest guest]

Oh, line as in PRODUCT line. That's cool too.

I have to laugh though, because when I first saw

the subject, I thought you were going to propose

we lobby for a separate CHECKOUT line in grocery

stores. (Great idea, BTW. And any tellers that

worked those lines would be required to have all

the codes memorized and know all the produce.)

 

LOL,

-Erin

http://www.zenpawn.com/vegblog

http://www.vegandonelight.com

 

 

 

-

Vegan

rawfood

Saturday, October 27, 2007 2:19 PM

[Raw Food] Raw food line for grocery stores

 

Hi all,

 

Those of you living in the Bay Area probably remember Roxanne's raw

restaurant in Larkspur? She's back with a new line of raw food for

those of us on the go. I'm looking forward to this for weekend and

hiking trips wen I don't have time to plan...

 

I'm glad she's focusing on the positive aspects of eating raw, rather

than slamming cooked foods.

 

This list could use some positive energy...

 

San Francisco Chronicle

The Inside Scoop: Roxanne's back with a raw food line for stores

 

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/10/24/

FD5JSQEE7.DTL & hw=roxanne & sn=001 & sc=1000