Fwd: HumaneSpot Spotlight Selections for June 17, 2009

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June 17, 2009

 

Here are your latest research spotlights from HumaneSpot.org, the world's only research-based website designed exclusively for animal advocates. On behalf of everyone at HRC, thanks for using our research in your work for animals.

 

 

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Alternate Perspective: Goals Gone Wild

 

 

New Blog Entry, HRC-Authored, Entered on 6/16/2009

 

 

 

While working with animal groups on research studies and strategic planning, I often emphasize setting clear and measurable goals. Goals are important, especially for a relatively “young†cause such as animal protection, which arguably has much to learn from those in the corporate and academic worlds. However, a recent paper from Harvard Business School suggests that goals are overused and incorrectly applied in many situations. The analysis is certainly worth reading, if only to understand the potential downsides when setting your own goals.

 

 

Details: http://www.humanespot.org/node/3297

 

 

 

 

 

 

Ethics and Nonprofits

 

 

New Research Citation, Entered on 6/16/2009;

Original Item from 2009

 

 

 

 

Unethical behavior remains a persistent problem for nonprofits and profits alike. To help organizations solve the problem, the authors examine the factors that influence moral conduct,

the ethical issues that arise specifically in charitable organizations, and the best ways to promote ethical behavior within organizations. [Excerpted from article]

by Stanford Social Innovation Review

 

 

Details: http://www.humanespot.org/node/3289

 

 

 

 

 

 

 

The Environmental Impact of Dairy Production: 1944 Compared with 2007

 

 

New Research Citation, Entered on 6/15/2009;

Original Item from 2009

 

 

 

 

Compared to U.S. dairy production in 1944, the environmental impact of modern day dairy systems is significantly less; there are fewer resources used and less waste output, although some industry characteristics remain the same. The carbon footprint per billion kilograms of milk produced in 2007 was 37% of equivalent milk production in 1944.

by Cornell Unviersi

ty, Elanco Animal Health

 

 

Details: http://www.humanespot.org/node/3287

 

 

 

 

 

 

 

Fur Trapper Survey 2007-2008 (Wisconsin)

 

 

New Research Citation, Entered on 6/14/2009;

Original Item from 2007

 

 

 

 

This survey of Wisconsin residents with trapping and conservation patron licenses addresses trapping activities and results within the state for the 2007-2008 season. In general, trapping-related activities were less frequent than in the previous survey covering 2006-2007. Those with fur trapper license holders were twice as likely to trap as conservation patron license holders.

by Wisconsin Department of Natural Resources

 

 

Details: http://www.humanespot.org/node/3284

 

 

 

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Digital Outlook Report 09

 

 

New External Resource, Entered on 6/13/2009

 

 

 

 

This comprehensive report discusses digital communications and the outlook for these forms of media as both expenditures and as sources of influence in social marketing. Of specific interest may be the discussion of the evolution of research and measurement, which addresses:

 

Bringing media mix models into the digital era - Most major marketers conduct some form of media mix modeling but the results are sometimes erratic. The digital media causal relationship makes the media mix model variable.

 

Social influence research - To understand an individual's influence across social networks, social graphs must be included in research methodology.

 

Social media measurement - As businesses develop new ways to approach consumers, the impact of social media may be understood by developing a framework and model for understanding and benchmarking behavior, by using technologies to track viral media efforts, and by creating metrics around engagement and social impacts that can be tied to sales, conversions, or brand perceptions.

 

 

by Razorfish

 

 

Details: http://www.humanespot.org/node/3281

 

 

 

 

 

 

 

Unnecessary Source of Pain & Suffering or Necessary Management Tool?

 

 

New Research Citation, Entered on 6/12/2009;

Original Item from 2006

 

 

 

 

According to this survey of wildlife and fisheries conservation professionals, 46% of respondents support a ban on the use of leghold traps, while 39% oppose it, and 15% have no opinion.

by Wildlife Society

 

 

Details: http://www.humanespot.org/node/3283

 

 

 

 

 

 

 

 

 

 

 

 

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