Fashion Retailer H&M adds Fur Free Fox Logo to Its Website

September 30, 2008

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Fashion Retailer H & M adds Fur Free Fox Logo to Its Website

Earlier this year Born Free USA united with Animal Protection Institute brought you the exciting news that Swedish clothing company H & M had taken a stand against the cruelty of fur fashion by joining the international Fur Free Retailer Program.

Now H & M has gone a step further by adding the internationally recognized fur free fox logo to their website. The logo is prominently displayed on the company's corporate responsibility web page and features a link to the international list of fur free retailers.

With locations across the United States and more than 1,500 stores in 28 different countries, H & M has long been known for its affordable high quality fashions and its ethical business policies.

If you are lucky enough to have an H & M store near you, be sure to put them on your list for new fall fashions or holiday shopping.

How You Can Help

Learn About the Program

The Fur Free Retailer Program represents an international effort to provide consumers with accurate information about a retailer's fur policy, allowing consumers to make an informed choice when shopping. To be recognized by the program, companies must commit, in writing, to a no-fur policy.

Born Free USA united with Animal Protection Institute coordinates this international effort and collaborates with other Fur Free Alliance member organizations, (such as Animal Rights Sweden, who worked directly with H & M.

Sign the Petition

You can help this program continue to grow by signing the International Fur Free Retail Petition to help persuade even more retailers to make the commitment against cruelty. Sign the petition now.

Spread the Word

You can also promote the progam online by:

— Becoming a “friend” of the fur free effort on MySpace

— Becoming a “fan” of the fur free effort on Facebook.

Thanks for making sure compassion is always in fashion!

41pounds.org (100 million trees for JUNK MAIL!)

Did you know that more than 100 million trees are destroyed each year for junk mail? Plus, 28 billion gallons of water and enough energy to power 2.8 million cars?

When you stop junk mail and catalogs, you keep trees in the forests doing what they do best — providing oxygen for us to breathe and absorbing C02 to keep our planet cool and healthy. In addition, you’ll save about 70 hours a year usually spent dealing with junk mail!

Find out just how simple it is to stop your junk mail by visiting Born Free USA united with API’s dedicated link to 41pounds.org or call 866-417-4141. It only takes a few minutes to make a big difference.

Shopping That Says “I Care About Animals”

Shop The Vegetarian Site during the month of September, and Born Free USA united with API receives 10% of your purchase price.

Choose from a wide selection of ethically manufactured products including footwear, clothing, accessories, groceries, and more. Whether looking for the perfect gift for the compassionate person in your life — or just stocking up on items for you — shopping The Vegetarian Site says “I care about animals.”

Fine Art by Bela Fidel

In her Endangered and Exploited Species Series, Bela wishes to convey the cruel treatment and impending extermination of species that are poached for parts, tested upon in laboratories, decimated for sport, or used in entertainment.

Bela will donate 20% of the net proceeds from the sale of the Elephant poster or 8"x10" matted print or Giclee print (high resolution, high fidelity reproduction) and 20% of the net proceeds from the sale of any original painting on her site.

As a special offer to our supporters, if you order a 20"x24" or larger Giclee, you will receive a free Elephant poster.

For more information, please visit this webpage.