Guest guest Posted August 4, 2007 Report Share Posted August 4, 2007 Hi folks I love it when companies call-out and market a product as 'vegan'. That just makes vegan seem more 'mainstream'. The latest that caught my eye was in the REI sales flyer for "All-natural, all-fun vegan shoes" Keen Ventura (for women). I know it's all marketing, but I like the pairing of "natural" + "fun" with vegan. Although, online, they do try to cross-sell wool socks on the same page! I know, not perfect ... Often when I'm shopping, I will look for products that are specifically labelled as "vegan" and will deliberately chose them over another product that may be equivalent, but isn't labelled as vegan. Of course, this only applies when I am shopping for something that I need. Tammy Bay Area Vegetarianswww.BayAreaVeg.org Quote Link to comment Share on other sites More sharing options...
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