Guest guest Posted May 18, 2007 Report Share Posted May 18, 2007 Hi folks I was at the newly re-opened Malabar/Asian Rose in Santa Cruz last month. (The food, by the way, is *excellent*.) http://www.bayareaveg.org/ug/display.htm?id=750 What was interesting to me is that while most vegetarian restaurants say that they are a vegetarian restaurant in their name or on their menu, this one doesn't! They do have a notation of which vegetarian dishes can be made vegan, but I did not see anything else that said they're a veg restaurant. In any event, the restaurant was quite busy when we were down there, no shortage of customers. So maybe it is a good marketing strategy for vegetarian restaurants to not include "vegetarian" in their name?? Does anyone know of other vegetarian restaurants that don't explicitly say they're a vegetarian restaurant? Would this strategy only work in a city like Santa Cruz? :-) Cheers, Tammy When a man wants to murder a tiger, he calls it sport; when a tiger wants to murder him, he calls it ferocity. - George Bernard Shaw Volunteer this Summer with BAVeg! Upcoming BAVeg Events: 05/20 KFC Cruelty Protest - SF 05/20 Sundaes and Advocacy - SF 05/20 Vegan Food Party & Board Games! - SF 05/29 Garden Fresh Dinner (NEW Monthly event) - Mountain View 06/02 KFC Cruelty Protest - San Jose Sign-up for our monthly newsletter to stay informed and active! Quote Link to comment Share on other sites More sharing options...
Guest guest Posted May 18, 2007 Report Share Posted May 18, 2007 Hey Tammy,While not exactly a restaurant, Ronald's Donuts in Las Vegas appears to be your standard American donut shop. What they don't mention is that 90% of their donuts are vegan. I found out about them while researching a recent trip to Utah. We were flying in to Vegas so I was looking for veg options around the area and came across Ronald's. Since we arrived fairly early in the morning, I decided that it would be our breakfast stop before hitting the road. We walked in and asked which donuts are vegan. In a large three shelf display, all but 2 trays were vegan. We walked out with many more donuts than we planned, and had the biggest and probably the most unhealthy breakfast I've had in years. My first donuts in probably 15 years and some delicious ones at that-yes, they even have chocolate covered donuts with soy cream filling.I didn't ask them why they don't mention that they're vegan, but I'm guessing that cops, truckers and other donut shop regulars might might have 2nd thoughts about going into a vegan donut shop. (Perception is far more persuasive than reality most of the time.)On a recent trip to Arizona, it's no coincidence that we flew into Vegas rather than Phoenix! (OK, airfare was cheaper to Vegas.) When we were in Sedona, we ate a couple of times at a vegan restaurant called D'lish, that describes their food as "very vegetarian" instead of vegan. They were doing great business both times we were there. Millennium also goes by vegetarian instead of vegan. It's that ol' perception thing again.-Rob"Tammy, BAVeg" <tBAV mail list Thursday, May 17, 2007 9:45:29 PM vegetarian marketing strategy Hi folks I was at the newly re-opened Malabar/Asian Rose in Santa Cruz last month. (The food, by the way, is *excellent*. ) http://www.bayareav eg.org/ug/ display.htm? id=750 What was interesting to me is that while most vegetarian restaurants say that they are a vegetarian restaurant in their name or on their menu, this one doesn't! They do have a notation of which vegetarian dishes can be made vegan, but I did not see anything else that said they're a veg restaurant. In any event, the restaurant was quite busy when we were down there, no shortage of customers. So maybe it is a good marketing strategy for vegetarian restaurants to not include "vegetarian" in their name?? Does anyone know of other vegetarian restaurants that don't explicitly say they're a vegetarian restaurant? Would this strategy only work in a city like Santa Cruz? :-) Cheers, Tammy When a man wants to murder a tiger, he calls it sport; when a tiger wants to murder him, he calls it ferocity. - George Bernard Shaw Volunteer this Summer with BAVeg! Upcoming BAVeg Events: 05/20 KFC Cruelty Protest - SF 05/20 Sundaes and Advocacy - SF 05/20 Vegan Food Party & Board Games! - SF 05/29 Garden Fresh Dinner (NEW Monthly event) - Mountain View 06/02 KFC Cruelty Protest - San Jose Sign-up for our monthly newsletter to stay informed and active! Don't be flakey. Get Mail for Mobile and always stay connected to friends. Quote Link to comment Share on other sites More sharing options...
Guest guest Posted May 19, 2007 Report Share Posted May 19, 2007 Hi Tammy, I work at a community college and was recently responsible for putting together a catered lunch for the employers who pariticipated in our annual Career Fair. I opted for a vegan Thai lunch. All the dishes were labeld with the name of what they were, but no " V " word. Everything was vegan but I didn't make a point of telling anyone that. As a vegan myself, I know that vegans typically ask the necessary questions to determine whether foods are suitable for them so any potential vegans in the group of employers would have done that. As for the " masses, " they will eat just about anything. The bottom line with this vegan Thai lunch was that it got rave reviews from everyone concerned. I think I have to agree that we might be better off leaving the " V " word out of it: just promote healthy, beautiful, and delicious food! Esta Lewin South Lake Tahoe, CA Quote Link to comment Share on other sites More sharing options...
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