Campaign Victory: California Supermarket Posts Foster Farms Cruelty Notice

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California Supermarket Posts a Point-of-Sale Notice about Foster

Farms' Inhumane Treatment of Chickens

 

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East Bay Animal Advocates

September 20, 2006

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Foster Farms spends approximately $11 million on company

marketing annually, TNS Media Intelligence reports. Over the last

decade, courtesy of Foster Farms, Californians have come to know

two madcap chicken characters, known ironically as the “Foster

Imposters”. While the California poultry producer wastes money on

frivolous advertising, animal welfare is unswervingly

compromised. After a two-year hiatus, the “Foster Imposters”

campaign is returning to television at the end of September.

 

The timing is impeccable—not only because it is National Chicken

Month, but also, because one supermarket is now willing to give

its customers a more balanced view of the harsh realities of life

at Foster Farms.

 

Selling Foster Farms products, Berkeley Bowl Marketplace is the

largest grocery store in Berkeley, California. After learning

about the practices of the poultry company, the president of

Berkeley Bowl, Glenn Yasuda, was ready to make a bold and

creative move to protect chickens and educate consumers. The

company is now posting a point-of-sale notice regarding the

mistreatment of animals at Foster Farms.

 

In a letter to East Bay Animal Advocates (EBAA), Mr. Yasuda

expressed his commitment to truth-in-advertising: “Informed

customers will have a choice whether to buy Foster Farms chickens

or not. If your notice is successful in convincing customers not

to buy Foster Farms chickens, your objective has been met.”

 

In addition, EBAA has launched an online advertising campaign

with www.Google.com to educate consumers in California, Oregon

and Washington about animal abuse at Foster Farms.

 

Thank Berkeley Bowl for fostering the facts:

http://www.berkeleybowl.com/pages/contact.html

 

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East Bay Animal Advocates

P.O. Box 1406

Martinez, CA 94553

(925) 487-4419

info

http://www.eastbayanimaladvocates.org