Yoga Journal and Vegetarian Times now sister publications

[Guest guest]

Hi All,

 

In an interesting turn of events, Yoga Journal has been acquired by

the owners of the Vegetarian Times. I have yet to see how the two

will better align on the Veg interest, but I'm optomistic!

 

Best,

Andrea

 

andrea kowalski

web content editor, yogajournal.com

akowalski | 415.591.0555 x206

 

 

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Contact: Dayna Macy

415-591-0555 X304 / dmacy

 

Active Interest Media, Inc. Acquires Yoga Journal

 

 

Consumer Enthusiast Media Company Adds Country's Top Yoga Media

Company to Portfolio of Specialty Magazines, Events and Electronic

Media Holdings

 

 

El Segundo, CA—(September 5, 2006) – Active Interest Media, Inc.

(AIM) has acquired Yoga Journal, AIM President and Chief Executive

Officer Efrem " Skip " Zimbalist III announced today. The new

acquisition will add to AIM's growing portfolio of enthusiast

magazines, consumer shows, books and Internet sites. The terms of the

transaction were not disclosed.

 

Yoga Journal (www.yogajournal.com) is a multi-platform media company

that produces an award-winning magazine, sell-out conferences, and

bestselling books and DVDs. Since 2000, ad revenue for the magazine

has quadrupled while circulation has tripled to 331,000 (ABC

audited). In the last five years, the magazine has won four Folio

Editorial Excellence Awards for " Best Health and Fitness Magazine " in

the country. The magazine is published internationally in Russia,

Italy, Brazil, Spain, Thailand, Hong Kong and Singapore.

 

In addition, the company holds three or more conferences a year,

attracting up to 1500 people to each, and the company's website,

yogajournal.com, was recently named by Forbes as " the web's most

expansive and impressive yoga site. "

 

Says Zimbalist, whose previous experience includes CEO of Times

Mirror Magazines, " We have long admired Yoga Journal. It is an

outstanding publication and represents the very best of the kinds of

properties we seek to acquire -- highly successful niche media

companies with great future growth. We are thrilled to have acquired

Yoga Journal and look forward to working with the company's great

team. "

 

Says Andy Clurman, COO of AIM, " Yoga Journal will join our Healthy

Living Group which includes Vegetarian Times, Better Nutrition, and

Optimum Wellness magazines. In combination, we will reach millions

of enlightened consumers that are leading the natural health and

wellness movement. "

 

Says John Abbott, former CEO of Yoga Journal, " I looked long and hard

to find a home for Yoga Journal that would respect the historical

integrity of the company while providing the necessary funding and

management to build all its media divisions into the peerless

multiplatform media company dedicated to yoga. I am thrilled to join

the AIM family, and look forward to a prosperous and bright future. "

 

Abbott will remain at Yoga Journal as Executive Director. The Jordan,

Edmiston Group, Inc., the New York-based media investment banking

firm, represented Yoga Journal in this transaction.

 

 

 

About AIM

Based in El Segundo, California, AIM (www.aimmedia.com) is a dynamic

media company that serves a base of loyal constituents through print,

event and online products that connect consumers with their

passions. The company was formed in October 2003 by Zimbalist and

the private equity investment firm Wind Point Partners.

 

In addition to its Healthy Living Group, the company publishes

Southwest Art, American Cowboy, Log Home Design, Log Home Living,

Timber Home Living, Building Systems and Black Belt magazines. AIM

produces and markets videos and books and produces twelve shows on

log homes and more than two dozen building seminars.

 

In March of 2006, the company acquired Yachting Promotions, Inc. YPI

and its Show Management operations produce five major boat shows in

Florida along with numerous other special events. They are best

known as the producers of the Fort Lauderdale International Boat

Show®, the largest boat show in the world.

 

About Wind Point Partners

Wind Point Partners® (www.wppartners.com) is a private equity

investment firm with offices in Chicago, Illinois, and Southfield,

Michigan that manages $2 billion in capital. Wind Point focuses on

partnering with top caliber executives to acquire solid middle market

businesses with a clear path to value creation.

 

About Yoga Journal

 

Founded in 1975, Yoga Journal (www.yogajournal.com) is the country's

premier multiplatform media company dedicated to yoga, publishing the

most widely read yoga magazine in the U.S. and abroad. The company

holds several sell-out conferences a year, and produces many best-

selling yoga books and DVDs. The company is based in San Francisco,

CA.