Fwd: GCS: Lookin' Good, Feelin' Green - Greenloop

[Guest guest]

>

> Friday, September 1, 2006

>

> IDEAL BITE ~ a sassier shade of green

>

> ===============================================

> Today's Daily Tip: GCS: Lookin' Good, Feelin' Green

> - Greenloop

> ===============================================

>

> Have we finally gotten beyond the burlap bag look?

>

> The Bite:

> Oh yeah baby. Burlap and Berks are so last green

> movement. Nowadays,

> eco-trendsetters don organic cotton and bamboo

> pieces by edgy

> designers like Stewart+Brown. Just witness the

> fashion-forward trends

> at Greenloop, a green boutique abreast of the latest

> and greatest in

> sustainable apparel. And sustainability doesn't end

> with the sassy

> pair of Loomstate jeans - Greenloop's going the

> extra mile by taking

> actions like offsetting carbon on all company

> shipping.

> (http://www.thegreenloop.com)

>

> (Ideal Bite Green Chip Showcase - a series of

> special Bites about

> companies that pass Ideal Bite sustainability

> criteria. While we are

> making some " green " for introducing these feature

> companies, we have

> grilled them to get the real story, and fully

> understand how they are

> making serious strides to bring about a more

> sustainable world.)

>

>

> Company Background:

> " My passion is not in fact fashion, " says

> Greenloop's Aysia Wright,

> " but rather the environment. " To which we respond,

> " No way, " based on

> the company's fab selection of eco-threads. After

> going to law school

> for environmental law, Wright decided to start

> Greenloop as an

> experiment in creative eco-advocacy, doing her part

> to drive the new

> green economy and lookin' good while she was at it.

> Mainly carrying

> higher-end pieces, Wright says she has no plans to

> turn Greenloop into

> " Green-Mart. " However we have in fact found those

> elusive, affordable

> green basics on the site.

>

>

> Why Care?

> - Gives conscience-conscious fashionistas the

> opportunity to vote with

> our dollars.

> - Increasing the market for sustainable materials

> like organic cotton

> and sustainably harvested lyocell (wood fiber).

> - Offsets all carbon emissions from shipping via

> green tags.

> - Donates a minimum of 1% of their revenue to

> environmental causes.

> - The mother of 2 young kids, Wright has made time

> to start up a local

> farmer's market and set up an organic lunch program

> at her kids'

> school.

> - Biter exclusive: Sign up for Greenloop's

> e-newsletter In the Loop

> before September 30th and get a special, Biter-only

> coupon for 25% off

> your next purchase.

>

(http://greenloop.namasteinteractive.com/2.htm)

>

>

> Keeping it Real

> Not compromising on style, on occasion, Greenloop's

> products can carry

> an uncompromising pricetag, though Wright says they

> do hope to add

> more moderately priced, fashion-forward wares to

> their offerings in

> the near future. And Wright admits that, " Not every

> item we carry is

> 100% eco-friendly. " She says, " We would rather

> reward companies on the

> right path than penalize them for not being

> completely green...yet. We

> do, however, have minimum criteria for the lines we

> carry, " taking

> into consideration the textiles used, labor

> standards and more. Hey,

> as BP says, " it's a start. "

>

>

> Cocktail Factoid

> Greenloop made a special appearance at this year's

> Sundance Film Fest

> as host to an eco-fashion showcase.

>

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>

>

> © 2006 Ideal Bite, Inc.

>

> All editorial suggestions in this tip are the result

> of testing and a

> preference for the tip topic. No advertiser has paid

> to have its

> company referenced in the tip. Advertising on the

> Ideal Bite can be

> found as separate and distinct units, namely the

> skyscraper banner

> along the side and/or a small image with text along

> the bottom of the

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> company is going

> to be mentioned or featured, we inform them in

> advance and allow them

> to purchase paid advertising space if they would

> like to do so. But we

> promise -- we won't recommend anything we didn't try

> and didn't like

> -- and no one can pay to be featured in the tip

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