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> Welcome Back Nannie State

> Fri, 7 Oct 2005 09:55:04 -0400

>

>

> Editor's Note: Speaking at the founding of Food

> Secure Canada last week, British food policy

> advocate Tim Lang discussed England's contemplation

> of a children's food bill, a theme popularized by

> pop chef Jamie Oliver's healthy food in schools

> initiative. This article raises an important

> distinction between safe food and healthy food where

> state regulation has often been preoccupied with

> food safety, but not necessarily its contribution to

> the health of a population. This article builds

> further on a theme expressed recently in Foodnews

> that nation-states continue to be extremely

> important when it comes to regulating food.

>

>

>

> www.nowtoronto.com

>

> WELCOME BACK NANNIE STATE

>

>

>

> By Wayne Roberts

>

>

>

> There's a rush on for local celebrity chefs who can

> do what Jamie Oliver did for England - be the

> flashpoint for a lightning campaign to abolish junk

> food from schools.

>

>

>

> Late in September, England's Labor government agreed

> to a junk food ban in school vending machines and

> school meals after several months of television

> campaigning by the popular TV chef, adored as much

> for his breezy boy-next-door looks and style as for

> his flair at cooking and passion for healthy eating.

>

>

>

> Oliver was " utterly brilliant " on TV and in his

> " feed me better " mass signature campaign, England's

> senior food policy expert Tim Lang told the founding

> meeting of Food Secure Canada in Waterloo just days

> after the victory. But there should be no mistaking

> that this is a classic case of the overnight success

> that was 25 years in the making.

>

>

>

> Cooking up the storm over the past decade has been

> Sustain, the environmentally-minded local food

> coalition which Lang chairs when he's not teaching

> food studies at London's City University, or

> attending to duties as one of the only non-doctors

> ever admitted to the Faculty of Public Health

> Medicine of the Royal College of Physicians.

>

>

>

> Sustain is now less than a month away from a

> showdown with prime minister Tony Blair on a

> children's food bill to be presented for second

> reading by a backbench MP's private member bill.

> Sustain has signed up about 150 MPs and over 137

> national organizations, including those representing

> doctors, dentists, teachers and health foundations,

> in support of the bill, which calls for an end to

> advertising to children, a ban on junk food in

> schools, and the re-introduction of school courses

> on cooking and healthy eating.

>

>

>

> In bowing to Oliver's TV shows that exposed the

> horrors of " meat slurries " and other " nutritional

> rubbish " featured in school meals, the government

> may be hoping for some let-up on the pressure from

> the children's food bill, due for second reading on

> October 28.

>

>

>

> As Lang sees it, this campaign goes for the cultural

> jugular, " the battle for mouths, hearts and minds, "

> and reintroduces public protection as a basic

> function of government. This protective role --

> often ridiculed as " the nanny state " by hip

> retailers who insisted that consumers should be free

> to make their own food and health choices without

> being hassled by " health Nazis " - has been sidelined

> since free trade led to the abolition of protective

> tariffs during the 1980s and '90s. Just as

> Hurricane Katrina blew away the cover of George

> Bush's inability to protect the population from

> weather mishaps, the obesity crisis - now affecting

> more people around the world, including about a

> fifth of all children, than the crisis created by

> food shortages and hunger - exposes the inability of

> governments to protect their citizens from the

> global junk food industry.

>

>

>

> Lang has no problem admitting he's a fan of nannies.

> " Judging from the area of London where I live, the

> people who are most opposed to the nanny state all

> have nannies for their own kids, " he told NOW after

> his speech. " Let's hear it for the people's

> nannies. "

>

>

>

> Oliver's campaign " tapped into the unease and

> captured beautifully what the children's food bill

> is about, " Lang says. " It's a pretty simple approach

> -- do you want your children to have their minds

> warped? That's basically the politics of the

> children's food bill, " he says.

>

>

>

> The role of health protector has only grudgingly

> been accepted by governments, says Lang. Governments

> accept a responsibility for safe, but not healthy,

> water or food. The safety obsession remains, even

> though the tab for government-paid medical bills

> covering heart disease, diabetes, cancer and

> osteoporosis - all linked to obesity and

> malnutrition -- far outweigh public ill-health or

> costs for diseases linked to food safety, even

> allowing for such scandals as mad cow disease. No

> government says shoppers should decide if they want

> meat with e coli or from a mad cow, but it's tickety

> boo for food companies to ply wares that cause

> chronic and non-contagious disease.

>

>

>

> Governments have been pressured to accept

> responsibility to protect health, rather than let

> market forces decide, when it comes to the sale of

> tobacco products to children, and to some extent

> when it comes to the sale of artificial products

> competing with healthy breastmilk for children. But

> it took the obesity crisis, Lang says, before people

> in government health circles finally said " enough is

> enough. "

>

>

>

> Former English prime minister Margaret Thatcher,

> herself a former chemist employed by the food

> industry, abolished food standards in school meals

> in 1980 and set the rhetorical standard for the

> legitimacy of letting free markets decide such

> matters as food preferences. Today's advances in

> legislation are " rolling back 25 years of

> neo-liberal victories, and we have to say that, "

> says Lang.

>

>

>

> " Free trade was a misnomer for deregulated commerce

> in the interests of a new baronial economic class, "

> and the jive about consumer choice plays the same

> function, he says.

>

> Individual citizens and the public have no choice

> when it comes to labels on genetically-engineered

> foods or labels on pesticides in foods, and have no

> knowledge or say about levels of corporate

> concentration in the food industry - one of the most

> monopolized sectors in the global economy, and one

> where five of the top ten global corporations

> specialize in junk foods.

>

>

>

> What may feel like free consumer choices are molded

> by global ads that cost corporations over 450

> billion a year - an amount greater than the GDP of

> 70 per cent of the world's countries, and 500 times

> greater than the ads put out by the United Nations

> World Health Organization. The great majority of

> food ads pitch sweet nothings and high-fat,

> high-salt heart attacks on a plate. Virtually no ads

> pitch vegetables and fruits, probably because they

> are sold in bulk produce bins, undifferentiated by

> corporate owner. Corporate junk food ads dominate

> most programs aimed at children.

>

>

>

> The discourse on food topics over the past15 years

> has revolved too much around food safety, the right

> to food as an antidote to world hunger, and food as

> a trade item from developing nations, says Lang. His

> most recent book, Food Wars, deals with all of these

> issues. But it's time to add some new framing, he

> told the 250 delegates at the founding conference of

> Food Secure Canada. " Culture and power have to

> return to center stage in our policy thinking and

> campaigning about food, " he said.

>

>

>

> Adapted from NOW Magazine, October 6-12, 2005

>

>

>

> WHO WE ARE: This e-mail service shares information

> to help more people discuss crucial policy issues

> affecting global food security. The service is

> managed by Amber McNair of the University of Toronto

> in partnership with the Centre for Urban Health

> Initiatives (CUHI) and Wayne Roberts of the Toronto

> Food Policy Council, in partnership with the

> Community Food Security Coalition, World Hunger

> Year, and International Partners for Sustainable

> Agriculture.

> Please help by sending information or names and

> e-mail addresses of co-workers who'd like to receive

> this service, to foodnews

>

>

 

 

 

 

 

 

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