Fw: [AR-News] Thai animal activists try shame

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[from Christian Science Monitor]

 

BANGKOK, THAILAND – The advertisement shows a soup tureen on a dimly

lit table, its contents hidden by a ceramic lid painted in the style

of a Chinese tombstone. Its message? Shark's-fin soup, a pricey Asian

delicacy, is not only threatening endangered sharks, it can also be

bad for your health.

 

Launched in Thailand by WildAid, a US-based conservation group, the

2001 ad campaign quickly hit the target. A survey in Bangkok found a

32 percent drop in consumption of shark's-fin soup. Angry Chinese

restaurant owners retorted with a $2.7 million lawsuit - just

dismissed last month - against the group for claiming that shark fins

contain high levels of mercury.

 

full story:

http://www.csmonitor.com/2004/0907/p06s02-woap.html

 

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