KFC ACTION.. Do your bit.

[Guest guest]

Hey Everyone,

 

The Associated Press released a story that ran in

newspapers all over the U.S. regarding the Federal

Trade Commission’s ruling against KFC for making false

health claims about its fried chicken. Please write a

letter to the editor of your local paper letting

readers know this fast-food giant, which cruelly

mistreats nearly 800 million chickens each year, has

also been dishonest about its animal welfare

standards. For more information, go to

http://www.kfccruelty.com/victory1.html.

 

Send e-mails to the editor of your local paper.

Please include the title, author, and date of the

piece, as well as your name, address, and phone

numbers for verification.

 

“KFC to end ads touting healthfulness”

By Brett Barrouquere

Associated Press

June 3, 2004

http://customwire.ap.org/dynamic/stories/K/KFC_AD_COMPLAINT?SITE=APWEB & SECTION=H\

OME & TEMPLATE=DEFAULT

 

 

LOUISVILLE, Ky. (AP) -- KFC can no longer claim that

its fried chicken is compatible with popular low-carb

diets, federal regulators said Thursday in settling

complaints about the restaurant chain's ads.

 

KFC also may not run advertisements saying that eating

its food is healthier than eating another food unless

it can back the claims up scientifically, the

agreement with the Federal Trade Commission

stipulates.

 

The settlement stemmed from a complaint filed with the

FTC by the Center for Science in the Public Interest

over two KFC television advertisements. KFC pulled the

ads in November.

 

In one of the spots, a couple trying to begin eating

healthier sits down with a bucket of fried chicken.

The other claims that two original-recipe chicken

breasts have less fat than a Whopper. Both briefly

flash disclaimers saying fried chicken is not low in

fat, cholesterol or sodium.

 

Michael Jacobson, executive director for the center,

applauded the action but said the decision was too

little too late. The center also believes KFC should

be fined.

 

" It stops the company from running ads it already

stopped. That's not much of a deterrent, " he said.

" There's no real cost other than the lawyers' fees

involved. "

 

KFC spokeswoman Bonnie Warschauer said the company

believes the ads were " truthful and factually

accurate, " but settled the case to avoid a lingering

dispute.

 

 

" We're sorry if anyone may have misinterpreted these

two ads ... that was never our intent, " she said.

 

FTC Chairman Timothy J. Muris said the settlement is a

signal to advertisers that the commission will not

tolerate " misleading advertisements " to

weight-conscious consumers.

 

" For consumers to obtain healthier choices, we must

make sure that companies promote their products

honestly, " he said.

 

 

· Most large newspapers demand exclusive

letters, so when submitting a letter to more than one

publication, please vary the wording.

 

· Please let us know if a publication prints

your letter(s) so we can share your success with other

writers.

· Please do not use any exact wording from this

alert in your letter. If the editors notice similar

wording in different letters, they are unlikely to

print any of them.

 

· Please respond to these action alerts within

48 hours, as they are time-sensitive.

· Please do not forward any action alerts or

cross post them on any listservs.

· For a complete list of PETA factsheets to help

you with your letters, go to

http://www.peta-online.org/cmp/act-facts.html. These

factsheets are not copyrighted and you are welcome to

use any of the text in your letters.

 

· For PETA’s Guide to Letter-Writing, please go

to http://www.peta.org/alert/tkit.html.

· Thanks for all your efforts in behalf of

animals!

 

For Animal Rights,

Jayasimha

 

 

 

 

 

=====

GREATNESS OF NATION AND ITS MORAL PROGRESS

CAN BE JUDGED BY THE WAY ITS ANIMALS ARE TREATED- M.K GANDHI.

STOP HUMAN AND ANIMAL SUFFERING - GO VEGAN

I am only one but still I am one. I cannot do everything but still I can do

something. I will not refuse to do the something I can do.

Helen Keller 1880 - 1968

 

 

 

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