Guest guest Posted June 11, 2003 Report Share Posted June 11, 2003 , " dragon90405 " wrote: > You were already clear. The point I was making > was just that if anyone wants to take the > discussion of issues relating to the public > to the public media, it is a relatively > easy task. In fact, I think that the public > is quite interested in many of these issues > and that media outlets are hungry for such > content. So what I meant to say is that > the " forum " exists. >>> Ken: I should have defined my terms better. What I actually had in mind was a forum similar to the CHA where ideas could be exchanged and coordinated by CM professional organizations before presenting them to the public. While it is easy to present ideas to the public, like you say, I suspect a real coordinated plan of attack is needed. We live in America, so we need to advertise our services and products better to be more successful. Consider the extensive advertising campaign that the pharmaceutical industry is now involved with---for example, even to the point of hyping old symptom patterns in order to sell more Paxil. You don't have PMS anymore, you have Pre-Menstrual Dysphoric Disorder (PMDD)--- the shock of the new. Jim Ramholz Quote Link to comment Share on other sites More sharing options...
Guest guest Posted June 11, 2003 Report Share Posted June 11, 2003 Jim, > > I should have defined my terms better. What I actually had in mind > was a forum similar to the CHA where ideas could be exchanged and > coordinated by CM professional organizations before presenting them > to the public. While it is easy to present ideas to the public, like > you say, I suspect a real coordinated plan of attack is needed. You won't get any argument from me concerning the need for better definition of terms. I continue to believe that at the bottom of the mountain of woes that has to be climbed is this layer of confusions as to the meanings of the words that are used to describe and discuss what Chinese medicine is, what it deals with and how it functions. Until and unless all the terms employed in such discussions are clarified and become truly the common property of those using them, the outcome will likely continue to be more and more confusion. And this applies to any and all discussions, be they public, private, or between select groups of planners. We > live in America, so we need to advertise our services and products > better to be more successful. I'm not sure that it's accurate to say that " we " live in America. I, for example, live in China; and I know there are plenty of folks on this list who live in other parts of the world. This might seem like a pointless point to make here, but the fact is that American values do not really dictate standards and norms to the rest of the world. And it is a strategic mistake to consider that they do. > > Consider the extensive advertising campaign that the pharmaceutical > industry is now involved with---for example, even to the point of > hyping old symptom patterns in order to sell more Paxil. You don't > have PMS anymore, you have Pre-Menstrual Dysphoric Disorder (PMDD)- -- > the shock of the new. > Yes. The meanings of words and particularly technical terms are extremely motile. They mean whatever the people who use them say they mean and understand them to mean. That's why they need to be clarified as a fundamental prerequisite to the kind of planning and discussion that we're talking about. Personally, I believe that were we as a group to concentrate on the problem of " rectifying the terms " it would have a far more beneficial impact on the public discussion and dissemination of useful information about Chinese medicine than any number of think tank discussion lists where ill-defined terms could be mustered into well crafted press releases. Ken Quote Link to comment Share on other sites More sharing options...
Guest guest Posted June 12, 2003 Report Share Posted June 12, 2003 Exactly! Drug companies spend tons on marketing and I think you can use their ads to plan out your advertising. The funny thing is their ads gives you your 'in' for marketing. Not many women I know would be interested in taking paxil to avoid PMS symptoms, and I think that makes them search out alternatives... like.. uh... Geoff > __________ > > " James Ramholz " <jramholz > Re: Writing for the Public > > live in America, so we need to advertise our services and products > better to be more successful. > > Consider the extensive advertising campaign that the pharmaceutical > industry is now involved with---for example, even to the point of > hyping old symptom patterns in order to sell more Paxil. You don't > have PMS anymore, you have Pre-Menstrual Dysphoric Disorder (PMDD)--- > the shock of the new. Quote Link to comment Share on other sites More sharing options...
Guest guest Posted June 12, 2003 Report Share Posted June 12, 2003 > Personally, I believe that were we as a group > to concentrate on the problem of " rectifying > the terms " it would have a far more beneficial > impact on the public discussion and dissemination > of useful information about Chinese medicine than > any number of think tank discussion lists where > ill-defined terms could be mustered into > well crafted press releases. > > Ken I totally agree. (Wow, this is getting to be a habit!) Bob Quote Link to comment Share on other sites More sharing options...
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