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Dear Members

 

Many of you joined in the last month due to a mailing you received.

However, I sent this mailing to 6,000 current NCCAOM certified

acupuncturists and only about 70 new members joined. This response rate

is typical for bulk direct mailings (1-2%). However, it seems amazingly

low given that no purchase is necessary to join and a highly specific

group was targeted with a service not available elsewhere. I can only

surmise:

 

1. Perhaps far less acus have computers than suspected. In other

professional groups, computer and internet use is at about 100% right

now.

 

2. People dismissed the CHA mailing as merely a commercial solicitation

with no other merit.

 

3. People are very concerned about internet privacy, so they don't want

to give out their email address online. I think this underscored by the

fact the many people on this list have signed up using alternate email

addresses like or hotmail, despite these being somewhat of a pain

to access your mail.

 

4. People are just not interested. I can believe this is true for

many, but 99% seems a high apathy rate even for us.

 

Now that we about to launch into a very important struggle over herb

regulation, it is vital that our group be as large and strong as

possible (in numbers and finances). In that interest, I strongly

encourage you to recruit your colleagues and/or students to join this

list. There are currently a few thousand TCM students in America

alone. Let them know its free, its fun and its important. And they

don't need to reveal any personal info to join and their email address

is always hidden from all other members.

 

Thanks.