Neotame seeks a slice of the saccharin market

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Some years ago I faxed the formula for Neotame to

Dr. Jeffrey Bada, a peptide chemist, who did the

studies on aspartame's ingredients. He told me,

" Betty, all they did was take the aspartame

formula and scramble it " . Be warned. I don't

think it has to be labeled, but I'll be checking

with the FDA to find out. Someone told me but I

haven't checked it out. Be concerned. I know

its in a Hershey product. If its the same

formula scrambled obviously its a carcinogen.

 

Dr. Betty Martini, D.Hum, Founder

Mission Possible International

9270 River Club Parkway

Duluth, Georgia 30097

770 242-2599

www.mpwhi.com, www.dorway.com, www.wnho.net

Aspartame Toxicity Center, www.holisticmed.com/aspartame

 

 

 

 

Breaking News on Food & Beverage Development - Europe

 

 

Neotame seeks a slice of the saccharine market

 

 

 

 

By Jess Halliday, 11-Jan-2010

 

Related topics: Sweeteners (intense, bulk, polyols)

 

 

NutraSweet is positioning its neotame sweetener

as a better-tasting alternative to saccharine,

and expects it to compete with the world’s most used sweetener on cost.

 

The US-based company announced last week that its

neotame sweetener has received approval in the EU

and can be sold as of tomorrow (12 January). It

is the last sweeter to have been approved under

the outgoing regulation 94/35/EC.

 

Craig Petray, CEO of NutraSweet, told

FoodNavigator.com that his vision is to sell

neotame for a cheaper price than saccharine. “The

more we sell, the more the cost will go down,” he

said, adding that cost saving is a big driver in the food and beverage sector.

 

Saccharine has seen prices as high as US$30 a

kilo, but it traditionally comes in at between $4

and $6. Petray is aiming to be on a par within the next two years.

 

Saccharine is the world’s most widely used

sweetener in volume terms. According to

Euromonitor International, saccharine volumes

were over 30000 tonnes in 2008, out of a total of

77183 tonnes for all intense sweeteners.

 

But while the taste of saccharine is sickly to

many, Petray says neotame has a “really good” taste profile.

 

Blends

 

NutraSweet is best known for its flagship

sweetener aspartame. Neotame is not expected to

cannibalise aspartame position, but to provide an

alternative to manufacturers that has a different

taste profile and price point.

 

“We’re in the market of blending sweeteners,”

said Petray. “The world has migrated to a blend

world, there is no such thing as a stand-alone sweetener.”

 

Petray added that neotame works “very, very well”

with stevia-derived sweeteners, not least because

it can block lingering off-notes. Stevia

sweetners, such as Reb A, have recently been

approved in important markets including the US

and France, and are expected to be allowed in the

rest of the EU in the next two years under the incoming sweetener regulations.

 

But while neotame-stevia blends have been used in

places like Japan for a while, he does not expect

the combination to be widely used elsewhere,

since stevia-users are often interested in making

a natural claim – and neotame is not natural.

 

Brenntag Group has been assigned the European

distribution rights for neotame, with the

exception of Spain and Portugal where it will be distributed by Disproquima.