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Momentum Gathers Against Coke: Tell Them To Reveal the Source of Dasani Water

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Companion piece:http://www.commondreams.org/headlines04/0304-04.htmPublished on Thursday, March 4, 2004 by ReutersCoca - Cola Admits That Dasani is Nothing But Tap Waterby Trevor Datson LONDON - It made for great headlines, but the fact that the UK version of Coca-Cola's Dasani brand bottled water comes out of the London public supply should hardly have come as a surprise.==========http://www.alternet.org/bloggers/http://www.stopcorporateabuse.org/cms//141829/Momentum Gathers Against Coke: Tell Them To Reveal the Source of Dasani WaterBy Stacey Folsom, Corporate Accountability International Posted on August 6, 2009, Printed on August 7, 2009Will Coke also announce its intention to put this information on labels?Wednesday seemed to be just another day at the Coca-Cola Facebook fan page. Comments were trickling in on a photo collection of a Panamanian Coke fan's astonishingly large collection of aluminum cans. Jacob Vanblake and Mafiul Ankur had openly professed their love for Coke. Will Maitner had refused to drink Coke with corn syrup, opting instead for Mexican Coke made with cane sugar. But at 3:30, the calm abruptly lifted. Comments deluged the site at a rate of about one every 20 seconds, calling on Coke to put the source of its bottled water on Dasani brand labels. Coke had heard this before - they'd been receiving phone calls, letters, and emails for years from a concerned public - but now these grievances were front and center for the water bottler's 3.5 million online fans; a serious concern given Coke's interest in using "new media" and "web 2.0" to maintain and cultivate the loyalty of an essential customer demographic - youth. The corporation went into crisis management mode. Just as it had made sure people didn't know the source of Dasani from reading its label, Coke was now intent on making sure fans didn't know there were grievances with this lack of disclosure; very post-modern. At 5:20 fans were prevented from writing on Coke's Facebook wall and the corporation promptly deleted all comments posted from 4:39 pm on. That's when Coke must have thought better about its move to stifle discontent. At 5:41pm people were again free to comment. At 7:03 pm the corporation mustered a reply, "[h]ere are the facts, straight from the source (no pun intended)." The post continued, "most of the water comes form public water sources. That's clearly stated on our Web site." This seemed to miss the point that most people weren't looking at a Web site when they purchased bottled water. But before Corporate Accountability International members, and others who had joined the Facebook discussion could respond, a disarming "Random Coke Fact" broke the tension. The factoid (with space-can graphic to boot) offered, "Coca-Cola was the first soft drink in space!" But the revelation would not calm the chatter. So Coke pulled out another stop - Coke made sure that such fun facts displaced the flood of comments by setting the administrator's wall to be the landing page. What Coke will try next now has many of its fans and visitors wondering. For three years, Corporate Accountability International has asked that Coke label the source of its water. Tens of thousands of people have made phone calls, written letters, or sent emails to the country's third largest bottler demanding Coke label the source of its water. Coke's competitors, Pepsi and Nestlé, have both responded to Corporate Accountability International demands by putting the source on labels. Even Congress has now called on Coke to disclose the source and sites of its bottled water. The deadline for Coke and the other water bottlers to report to Congress is this Monday, August 10. Will Coke also announce its intention to put this information on labels? If so, that'd be the smartest tactic it could employ in response to the new Facebook outpouring. Take 1 minute to comment on Coke's wall and demand that Coke reveal the sources of Dasani bottled water. 1) Go to Coke's Facebook page. 2) Become a "fan" and write a quick message on the wall. You'll see plenty of examples! 3) Once your message is up, report it here. =====In accordance with Title 17 U.S.C. Section 107, this material is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes.

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All drink bottling companies use tap water to produce their product if they list water as an ingredient. This is not to defend Coca Cola or any other drink or water bottler but to tell you of what I know about this business.

 

When a company wants their drink to taste the same wherever it is purchased, they want all the ingredients to be exactly the same wherever it is bottled. This includes the water. Those of us with some discerning taste will be able to detect differences in the taste of waters from place to place. To eliminate this taste difference, bottlers develop water treatment processes so that the water has the same taste in each processing facility.

 

Coke has a water treatment process that can involve up to a thirteen-step filtering system. What you buy when you buy a product like Dasani it is just the water that they use to make their other products. Can you blame them when people are willing to buy a 12 ounce bottle of water for a dollar just not to drink any of those high fructose corn syrup concoctions?

 

If I am thirsty enough (and I'm a cheapskate) I will pay more for a Dasani rather than buy a sugar drink. I know it is a frivoulous purchase but not a stupid one like buying a soda pop.--- On Fri, 8/7/09, Viviane Lerner <vivlerner wrote:

Viviane Lerner <vivlerner Momentum Gathers Against Coke: Tell Them To Reveal the Source of Dasani Water"PROGRESSIVE REVIEW" <newsCc: "COUNTERCURRENTS" <editor, "RADTIMES" <resist, "HEALTH & HEALING" Friday, August 7, 2009, 1:50 PM

 

 

Companion piece:

http://www.commondreams.org/headlines04/0304-04.htm

 

Published on Thursday, March 4, 2004 by Reuters

Coca - Cola Admits That Dasani is Nothing But Tap Water

by Trevor Datson

 

LONDON - It made for great headlines, but the fact that the UK version of Coca-Cola's Dasani brand bottled water comes out of the London public supply should hardly have come as a surprise.

==========http://www.alternet.org/bloggers/http://www.stopcorporateabuse.org/cms//141829/

Momentum Gathers Against Coke: Tell Them To Reveal the Source of Dasani Water

By Stacey Folsom, Corporate Accountability InternationalPosted on August 6, 2009, Printed on August 7, 2009

 

Will Coke also announce its intention to put this information on labels?

Wednesday seemed to be just another day at the Coca-Cola Facebook fan page. Comments were trickling in on a photo collection of a Panamanian Coke fan's astonishingly large collection of aluminum cans. Jacob Vanblake and Mafiul Ankur had openly professed their love for Coke. Will Maitner had refused to drink Coke with corn syrup, opting instead for Mexican Coke made with cane sugar. But at 3:30, the calm abruptly lifted. Comments deluged the site at a rate of about one every 20 seconds, calling on Coke to put the source of its bottled water on Dasani brand labels. Coke had heard this before - they'd been receiving phone calls, letters, and emails for years from a concerned public - but now these grievances were front and center for the water bottler's 3.5 million online fans; a serious concern given Coke's interest in using "new media" and "web 2.0" to maintain

and cultivate the loyalty of an essential customer demographic - youth.

The corporation went into crisis management mode. Just as it had made sure people didn't know the source of Dasani from reading its label, Coke was now intent on making sure fans didn't know there were grievances with this lack of disclosure; very post-modern. At 5:20 fans were prevented from writing on Coke's Facebook wall and the corporation promptly deleted all comments posted from 4:39 pm on.

That's when Coke must have thought better about its move to stifle discontent. At 5:41pm people were again free to comment. At 7:03 pm the corporation mustered a reply, "[h]ere are the facts, straight from the source (no pun intended)." The post continued, "most of the water comes form public water sources. That's clearly stated on our Web site."

This seemed to miss the point that most people weren't looking at a Web site when they purchased bottled water. But before Corporate Accountability International members, and others who had joined the Facebook discussion could respond, a disarming "Random Coke Fact" broke the tension. The factoid (with space-can graphic to boot) offered, "Coca-Cola was the first soft drink in space!"

But the revelation would not calm the chatter. So Coke pulled out another stop - Coke made sure that such fun facts displaced the flood of comments by setting the administrator's wall to be the landing page. What Coke will try next now has many of its fans and visitors wondering. For three years, Corporate Accountability International has asked that Coke label the source of its water. Tens of thousands of people have made phone calls, written letters, or sent emails to the country's third largest bottler demanding Coke label the source of its water. Coke's competitors, Pepsi and Nestlé, have both responded to Corporate Accountability International demands by putting the source on labels. Even Congress has now called on Coke to disclose the source and sites of its bottled water.

The deadline for Coke and the other water bottlers to report to Congress is this Monday, August 10. Will Coke also announce its intention to put this information on labels? If so, that'd be the smartest tactic it could employ in response to the new Facebook outpouring.

Take 1 minute to comment on Coke's wall and demand that Coke reveal the sources of Dasani bottled water.

1) Go to Coke's Facebook page. 2) Become a "fan" and write a quick message on the wall. You'll see plenty of examples! 3) Once your message is up, report it here.

 

 

=====

In accordance with Title 17 U.S.C. Section 107, this material is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes.

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When I worked in an allergy unit in Melbourne, a patient living in Tasmania was sent to the Coca Cola factory there to obtain their filtered water as it was considered the best option for pure water to any other available in that state at that time! So they must start off with something pure before they pollute it! Shame they cannot just use the pure water!

 

And I remember my uncle telling me when he lived in India in the 40's seeing huge hessian sacks on a railway station platform and being told that it was tea dust for the caffeine for the Coca Cola company .......

 

Jane

 

-

Tony De Angelis

Saturday, August 08, 2009 10:37 AM

Re: Momentum Gathers Against Coke: Tell Them To Reveal the Source of Dasani Water

 

 

 

 

 

All drink bottling companies use tap water to produce their product if they list water as an ingredient. This is not to defend Coca Cola or any other drink or water bottler but to tell you of what I know about this business.

 

When a company wants their drink to taste the same wherever it is purchased, they want all the ingredients to be exactly the same wherever it is bottled. This includes the water. Those of us with some discerning taste will be able to detect differences in the taste of waters from place to place. To eliminate this taste difference, bottlers develop water treatment processes so that the water has the same taste in each processing facility.

 

Coke has a water treatment process that can involve up to a thirteen-step filtering system. What you buy when you buy a product like Dasani it is just the water that they use to make their other products. Can you blame them when people are willing to buy a 12 ounce bottle of water for a dollar just not to drink any of those high fructose corn syrup concoctions?

 

If I am thirsty enough (and I'm a cheapskate) I will pay more for a Dasani rather than buy a sugar drink. I know it is a frivoulous purchase but not a stupid one like buying a soda pop.--- On Fri, 8/7/09, Viviane Lerner <vivlerner wrote:

Viviane Lerner <vivlerner Momentum Gathers Against Coke: Tell Them To Reveal the Source of Dasani Water"PROGRESSIVE REVIEW" <newsCc: "COUNTERCURRENTS" <editor, "RADTIMES" <resist, "HEALTH & HEALING" Friday, August 7, 2009, 1:50 PM

 

 

Companion piece:

http://www.commondreams.org/headlines04/0304-04.htm

 

Published on Thursday, March 4, 2004 by Reuters

Coca - Cola Admits That Dasani is Nothing But Tap Water

by Trevor Datson

 

LONDON - It made for great headlines, but the fact that the UK version of Coca-Cola's Dasani brand bottled water comes out of the London public supply should hardly have come as a surprise.

==========

 

http://www.alternet.org/bloggers/http://www.stopcorporateabuse.org/cms//141829/

Momentum Gathers Against Coke: Tell Them To Reveal the Source of Dasani Water

By Stacey Folsom, Corporate Accountability InternationalPosted on August 6, 2009, Printed on August 7, 2009

 

 

Will Coke also announce its intention to put this information on labels?

Wednesday seemed to be just another day at the Coca-Cola Facebook fan page. Comments were trickling in on a photo collection of a Panamanian Coke fan's astonishingly large collection of aluminum cans. Jacob Vanblake and Mafiul Ankur had openly professed their love for Coke. Will Maitner had refused to drink Coke with corn syrup, opting instead for Mexican Coke made with cane sugar. But at 3:30, the calm abruptly lifted. Comments deluged the site at a rate of about one every 20 seconds, calling on Coke to put the source of its bottled water on Dasani brand labels. Coke had heard this before - they'd been receiving phone calls, letters, and emails for years from a concerned public - but now these grievances were front and center for the water bottler's 3.5 million online fans; a serious concern given Coke's interest in using "new media" and "web 2.0" to maintain and cultivate the loyalty of an essential customer demographic - youth.

 

The corporation went into crisis management mode. Just as it had made sure people didn't know the source of Dasani from reading its label, Coke was now intent on making sure fans didn't know there were grievances with this lack of disclosure; very post-modern. At 5:20 fans were prevented from writing on Coke's Facebook wall and the corporation promptly deleted all comments posted from 4:39 pm on.

 

That's when Coke must have thought better about its move to stifle discontent. At 5:41pm people were again free to comment. At 7:03 pm the corporation mustered a reply, "[h]ere are the facts, straight from the source (no pun intended)." The post continued, "most of the water comes form public water sources. That's clearly stated on our Web site."

 

This seemed to miss the point that most people weren't looking at a Web site when they purchased bottled water. But before Corporate Accountability International members, and others who had joined the Facebook discussion could respond, a disarming "Random Coke Fact" broke the tension. The factoid (with space-can graphic to boot) offered, "Coca-Cola was the first soft drink in space!"

 

But the revelation would not calm the chatter. So Coke pulled out another stop - Coke made sure that such fun facts displaced the flood of comments by setting the administrator's wall to be the landing page. What Coke will try next now has many of its fans and visitors wondering. For three years, Corporate Accountability International has asked that Coke label the source of its water. Tens of thousands of people have made phone calls, written letters, or sent emails to the country's third largest bottler demanding Coke label the source of its water. Coke's competitors, Pepsi and Nestlé, have both responded to Corporate Accountability International demands by putting the source on labels. Even Congress has now called on Coke to disclose the source and sites of its bottled water.

 

The deadline for Coke and the other water bottlers to report to Congress is this Monday, August 10. Will Coke also announce its intention to put this information on labels? If so, that'd be the smartest tactic it could employ in response to the new Facebook outpouring.

 

Take 1 minute to comment on Coke's wall and demand that Coke reveal the sources of Dasani bottled water.

 

1) Go to Coke's Facebook page. 2) Become a "fan" and write a quick message on the wall. You'll see plenty of examples! 3) Once your message is up, report it here.

 

 

 

=====

In accordance with Title 17 U.S.C. Section 107, this material is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes.

 

 

 

 

 

 

 

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