Johannesburg, South Africa: Woolworths removes aspartame, MSG, tartrazine, and trans fats from its own-brand foods

[Guest guest]

http://www.supermarket.co.za/news_detail.asp?ID=1596

 

Food democracy gets a boost from Woolies with the removal of

aspartame 2009/07/01

 

Food democracy, the growing trend whereby consumers are

flexing their muscles and influencing decisions made by big food

retailers and producers, is finding a foothold in South Africa.

The first big retailer to pay close attention to what customers are

saying, is Woolworths.

 

In fact, it's in response to requests from customers that Woolworths

has become the first South African retailer to remove aspartame

from its foods.

 

It's not the only so-called 'artificial' sweetener to go, either.

Woolworths has also removed the sweeteners saccharin and

cyclamate from its own-brand foods.

 

" Quite a number of our customers have expressed their concern

about these sweeteners. They've let us know that they don't want

them in their food, " explains Woolworths Food Divisional Director

Julian Novak.

 

Novak also points out that the move is in keeping with Woolworths

Good Food Journey. " Minimising the use of additives in our foods

wherever possible is

one of our goals, " he explains. " We started by not using MSG and

tartrazine several years ago. Last year we also took the step of

removing added sugar from our fruit nectars, also in response to

concerns among customers. Not only is this is the next logical step --

we're very pleased to say that we've been able to do it without

having any impact on price. "

 

2009 Supermarket & Retailer

PO Box 46066, Orange Grove, 2119, South Africa

15 Grove Road, Cnr 3rd Ave, Mountain View, Johannesburg

______________________________\

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More information on aspartame on www.mpwhi.com, www.dorway.com and

www.wnho.net

Aspartame Toxicity Center, www.holisticmed.com/aspartame

 

Dr. Betty Martini, D.Hum, Founder

Mission Possible International

9270 River Club Parkway

Duluth, Georgia 30097

770 242-2599

Aspartame Information List, www.mpwhi.com, scroll down to banners

[Guest guest]

Thanks Betty

I have just written to Woolworths in Australia, sent them a copy and asked

them what their policy is......

 

Others could do the same

 

Cheer's from Clare in Tasmania

[Guest guest]

I just can't see Woolworth's here in Oz denying their addicted customers

their diet foods and drinks - I would think that finance would supercede

health - but you never know! Lets face it if people can't get it at

Woolworths they go to Coles and if not Coles then IGA or Aldi - can you

write to them all please Clare?

 

Jane

 

" Clare McHarris " <theclaremcharris

 

 

Thanks Betty

I have just written to Woolworths in Australia, sent them a copy and asked

them what their policy is......

 

Others could do the same

 

Cheer's from Clare in Tasmania