The Sale of The Rabbit Hole - Clearwater FL

[Guest guest]

The Rabbit

Hole Café

For Sale –

Price

drastically

Reduced

Now

on the Open Market

The Rabbit Hole Cafe

425 Cleveland Street

Clearwater,

Florida 33755

Call –

727-447-5282

Approximately a year ago, my wife Valorie and I

put our

awesome, all organic Healthfood Café for sale on the market (mostly

private

inquiries only). At that time, we

offered it for sale at $125,000 but this

price has been dramatically

slashed big time. Read on. In

2006 it grossed over $108,000

and had over $60,000 in Inventory, Equipment and upgrades.

In

2007 (the year just passed) it grossed over $153,000 (over a

30% increase) with the statistics continuing to rise on a monthly

basis. This business is continuing

to boom even in our present economy which is somewhat strained at the

moment. We seem

to go from one “highest ever” to another almost every single week. The Income trend truly is a thing of beauty, and we

have all the graphs on hand.

However, this also begs the question in the first place as to

why we

want to sell this gold mine if we’re doing so fantastically well at it. Well, that reason hasn’t changed and our

idea on it is still the same as it was last spring when we first

started

promoting it to friends, and family. In

essence, Valorie and I have a farm project and some educational

projects, which simply

demand the time currently

being devoted to the running of The Rabbit Hole. In

a nut shell, we

are expanding our dreams. We will

continue to have a base here in Clearwater as well as a

Health Retreat within a days drive of Clearwater. We

wish to make it clear that we are NOT

leaving!

 

Let me give you a bit of Rabbit Hole

history: When I

first got interested in computers in the early 1990’s, I’d go into my

office

and disappear for hours on end. It

became a family joke when anyone would ask, “Where’s Doc?” my wife

Valorie and

my son

Bryan would reply “He’s down The Rabbit Hole.”

This came to mean they did not know how long I’d be or when I’d

return. This went on for many years and

became a family tradition. When we

decided to open our Healthfood Café and Herb Store, we got ideas from

friends and

others as to what we should name the Café, and while the list was being

compiled, someone suggested “The Rabbit Hole”.

When we did a survey of all the names, you guessed it, The

Rabbit Hole

won hands down. We were very happy with

the outcome of the vote and began creating the place that would bear

this name

we loved. Of course, many people can’t

think of a Rabbit Hole and not think of “Alice In Wonderland”. So we decided to create a magical, fantasy

atmosphere. It was Doc’s idea to have

the front of the Café realistic - well almost with the exception of a

surprise

door in the front that opens into a spooky “Lord of the Rings” scene

with the

Hobbits Sam & Frodo, Golum, Mt. Doom, The Tower of Baradur, and a

flying

Ringwraith. As you look around inside

from the front door of the Café, you will see a beautiful tooled

leather guitar

stool and beside it, a beautiful sounding, house guitar waiting to be

played

anytime by anyone with the inclination.

You will also see murals on the front walls that depict the Gulf

of

Mexico to the West and a stone wall, chickens, a ledge and green hills,

fences

and roads to the East. As you walk down

the length of the café you then transcend into the world Alice

experienced when

she fell into the Rabbit Hole. When you

approach the middle of The Rabbit Hole, you will experience very large

mushrooms looming over your head and making you feel small indeed. While you gaze upward, you’ll see the

Caterpillar sitting on one of the mushrooms smoking his Hookah pipe. A bit farther along the path you’ll notice

that Humpty Dumpty is sitting high on his wall and looking down at you. Alice and her friends can be seen over the

back courtyard window engaged in their Tea Party while the Cheshire cat

peers

down from his corner perch on a tree limb.

 

The motif is very comfortable and natural

with our

all wood floors, tile accents and wooden displays. The

tables and chairs are high quality wrought iron and made in

the United States. They give an airy,

open feeling to the overall ambiance of our all-natural, 100% Organic

Healthfood Café. The kitchen is open

and convenient and lends a warm friendly feeling for our guests who

come to the

register to order their food. We are

proud that the Café serves 100% organic food only and that

it is “prepared to order” on the spot.

Our staff prepare a Barley and Lentil House Soup that is soaked

/

sprouted ahead of time. This soup is

made at least once a day if not more often and is the talk of the town. The small batches of baked goods (Apple

Scones, Oatmeal Cinnamon Cakes, & Banana Bread), make for

unsurpassed

quality and freshness. All of our Veggie

sandwiches are prepared-to-order and are never made ahead or

prepackaged.

There is absolutely no white sugar or white

flour

products or byproducts in the entire café or store. We

searched long and hard for these products that are 100%

organic and / or sprouted. All water

used for tea, coffee, ice, soup, etc. is distilled and part of the

permanent

equipment is an ultra high quality, beautiful, stainless steel

commercial water

distillery. We never use City

water. Never!

Perhaps the biggest surprise of all is our

delightful, cozy courtyard out back. There

are two wonderful shade trees, a bird bath, a garden, and a waterfall

going

into a fish pond. There are more tables

and chairs with large canopy umbrellas to ward off direct sunlight and

the

rain. A wrought iron fence encloses the

courtyard and displays the beautiful ceramic potted, multi-colored

Bougainvillea plants. The Courtyard is

definitely THE place to meet and eat with friends or family. Many wonderful people walk though our doors

daily. They are a diversified crowd

from many states and countries. We have

found them to be cheerful, wonderful and very appreciative customers. As the word of mouth spreads, we are

experiencing more and more new and return customers. These

customers are very satisfied and we always hear from a new

person coming in how they heard about us from . . .

Now here’s the kicker. When

we first, started advertising the sale of the café in March

of 2007, we were only interested in selling it as a healthfood café and

store. We moved our Herbal Remedies

business off the premises and the statistics started to go South

instanter. It didn’t take us long to realize

that this

was a mistake and that one of the “draws” of the place was the fact

that it was

also THE outlet for our unsurpassed Herbal Remedies that are

manufactured by

our other company = Organic Solutions.

This was completely verified by survey. Once realized, we

quickly moved the “Organic Solutions Herbal Remedies”

concept back into the store and the stats immediately reverted and have

been

heading North ever since. It is obvious

that having someone there to help people with health advice was a key

draw,

and an

important contribution to its success.

Soooooo, one of the conditions of the sale is that the new

owner(s) will

have THE exclusive right to sell Organic Solutions

Herbal

Remedies

over the counter for the entire City of Clearwater. Furthermore, I will personally train

the new owner(s) as herbalists so that he, she or they can help others

to

attain a better physical condition and an excellent state of health. This is a proven technology, with proven

results. We will continue to sell

Organic Solutions Products (we currently manufacture over 30) to the

new owner

of The Rabbit Hole at a special price so obviously we will have a

continued and

vested interest in the success of the new owners. It

is understood that we will do everything in our power

to ensure your success as it is linked to our ongoing success. We will be close by for advice when

needed. This is also why we can afford

to sell you our business UNDER COST!

The Rabbit Hole

is FOR

SALE!!! The price had

been cut

from our original asking price of $125,000 down to $63,000 last fall

Valorie and I have just slashed the Sale

Price of The Rabbit Hole one final

time down to $48,600 OR BEST OFFER! ! ! We now

have several people who are interested, and so I don't expect it to be

on the market much longer. If you are sincere about putting in an

offer, be prepared to put down a 10% non-refundable deposit. This

deposit will lock you in as "THE BUYER / NEW OWNER TO BE", and from

that

point on, any

other prospective purchasers will be told that there is a "Contract

Pending". In the recent past, we have been somewhat lackadaisical with

the

sale (not in a hurry :-), but we are now moving into high gear on it

all since our other

projects are now quickly moving to fruition. Remember, the 10% Deposit

is Non-Refundable, and the maximum time allowed for escrow to close

will be the end of August 2008 only. Sooooooooooo the new

Owners should have all their ducks in a row when it comes to finding

their own financing. It will be a "Cash-out" sale, as Valorie and I

will not be carrying any of the loan.

There is

a little under 3 years left on our current lease and we

have a wonderful landlord who is very easy to work with and very

helpful. The sale includes the business, the

inventory, a contract as above, & the equipment only, and does NOT

include the property.

 

The Rabbit Hole is filling an important niche

in the

overall vitality of the downtown Clearwater community. There

is no doubt that our food is the

freshest, most nutritious, non-toxic, hormone-steroid free food for

hundreds of

miles around. There is no contest that

when people wish to heal themselves of some malady, many eventually

come into The Rabbit Hole

to learn how to find a healing using natural methods. Whether

it’s our Food or our Herbal Remedies, our freshness and quality cannot

be beat. We welcome all inquiries.

 

 

Yours in Knowledge, Health and Freedom,

Doc

& Valorie Shillington