Fw: Review of Most Recent Pollan vs. Mackey Event

[Guest guest]

 

Finally, Whole Foods is getting busted!!

 

 

<from Will Winter, founder of the Holistic Veterinarian Association

and frequent speaker at sustainable ag conferences. -AB)

 

FOOD FIGHT!

 

As you probably know, Whole Foods has been sittin' fat and happy for

years, making oodles of money, and nobody was the wiser. Many

upwardly-mobile shoppers bragged about shopping at WF. That was then.

Now people are reading Michael Pollan's blockbuster book THE

OMNIVORES DILEMMA which has lit matches between the toes of the food

giant! YOW! The book was one of the first mainstream publications to

bust them for their quasi-fradulent and WalMart-like buying and

selling tendencies. WF has been sputtering and spluttering ever

since, trying to redeem what's left of their reputation. Their $1/2

billion acquisition last week of WILD OATS -their only real

competition- makes them look even more like kissin' cousins of the

Sopranos.

 

Every time MP is quoted here or there (see his op-ed in the January

28th, 2007 NYT for example) WF sinks a bit further into the slime.

Now the WF CEO will enter into a public debate with MP. This

sure-to-be-better-than-the-Oscars event will be broadcast live on the

web tomorrow night.

 

NAUGHTY TIP: BE SURE to buy a copy of this Wednesday's NYT and read

the related article that will appear in the Food Section. When you

read it you will see why.

 

_

Presented by:

The Graduate School of Journalism

The Past, Present, and Future of Food

 

This event is SOLD OUT. If you do not have a ticket, please join us

for a live web cast of

this event in the North Gate Hall Library.

 

When: TUESDAY February 27, 2007, 7:00 pm -- 9:00 pm (West Coast

time-2 hrs. later than MN)

 

This event will be webcast live. Please click here for more information.

http://webcast.berkeley.edu/events.php

 

Whole Foods Market is the largest organic and natural retailer in the

world. The co-

founder and CEO of Whole Foods, John Mackey will offer a multimedia

presentation of the

past, present, and future of food. John Mackey will then join Michael Pollan in

conversation, continuing in person the exchange of views the two have

been conducting

since the publication of Pollan's 2006 book, "The Omnivore's Dilemma."

 

Their correspondence, which has explored such issues as organic and

local food, animal

agriculture, and the role of Whole Foods, is available at

http://www.wholefoods.com/

blogs/jm/ and http://www.michaelpollan.com/article.php?id=80

 

510.642.9988

Event contact:

Novella Carpenter

novellacarpenter

________________________________

 

More details to follow, in fact, I'm checking into it but I heard an

announcement on MN PUBLIC RADIO that JOHN MACKEY will be on the air

tonight (he was on the MPR Money show yesterday. I heard it and it

sounded to me like he was scrambling).

 

Will Winter