20 ways to grow your subscribers list/not at

[Guest guest]

Most of these things, I've never done... needless to say, my rs list

is small! LOL! K

20 Ways To Grow Your Subscriber List

 

Dianna Huff | Contributing Writer

2004-01-12

 

 

1. Make it easy for readers to by putting your r form on

your Web site's home page. (In other words, don't bury it.)

 

2. Write articles for online and print publications. In your bio, add the

following, " You can to XYZ Company's free e-newsletter by visiting

[homepage URL]. "

 

3. Develop a high-value incentive to get people to . Larry Chase,

http://www.larrychase.com, offers " The Essential Search Engine Marketing

Resource Guide " to new rs.

 

4. When you network, ask people you meet if you can sign them up for your

newsletter. Be careful with this -- I've made it a practice to confirm

subscriptions via a quick e-mail.

 

5. Contact your professional trade organization for their member list. If

you're a member, you can usually get it for free. Send a direct mail letter,

with

your free newsletter being the offer.

 

6. Don't be afraid to recommend a company's newsletter in your newsletter --

this usually results in a reciprocal recommendation (and many new

rs).

 

7. Send feedback to the newsletters you read and like. Your comments might

get posted in a future issue, along with a link to your site.

 

8. Give rs different ways to interact with you. Offer giveaways,

games, or post survey questions. Mac McIntosh, in his newsletter, The Sales Lead

Report, http://www.imninc.com/macmcintosh, posts a survey with each issue,

then uses the information in his PR campaign (resulting in still more

rs

when he is quoted or writes a column!).

 

9. Build " community " with your e-newsletter by talking in the personal voice.

My favorite news- letters are those where I feel like the writer is talking

to a large group of friends.

 

10. Encourage your rs to forward your newsletter to friends,

colleagues, and co-workers.

 

11. When you give a presentation, be sure your last PowerPoint slide tells

people where they can sign up for your newsletter.

 

12. Develop a free guide people can download at your site; send a press

release to your trade pubs announcing it. Give people the option of subscribing

to

your newsletter at the same time they download the guide.

 

13. Never, ever put people on your list without asking for permission first

-- even if they gave you their e-mail addresses when they downloaded your free

guide.

 

14. Keep your r form short and sweet. It should take someone only a

few seconds to .

 

15. Archive your newsletter's past issues on your Web site. Give each issue a

unique meta page title using your keywords so it will pop up in Web searches.

 

 

16. Add your newsletter URL to your e-mail signature and to the boiler plate

of your press releases.

 

17. Set a regular publishing schedule . . . and stick to it!

 

18. Offer your newsletter content for reprint to other media (see my wording

below). Ensure your articles get reprinted by building relationships with

editors, trade associations, etc.

 

19. Offer rs a free report or other premium when they refer your

newsletter to three or more colleagues.

 

20. And finally, most importantly, offer your readers high-value content they

will want to read each month!

 

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Cheers!

Kathleen Petrides

The Woobey Queen

Our Candles are the Cat's Meow!

http://www.fatcatcandleco.com