Sorry for another one, but THIS is /Not at

[Guest guest]

really interesting. I promise to restrain myself and just keep any more for

the business list for the rest of the day! LOL!

********************************************************

Does The Color Of Your Web Site Influence Your Marketability?

 

 

Charlene Rashkow | Contributing Writer

2004-01-27

 

We've all read the countless publications about effective web site design,

outstanding written content and the never ending need for search engine

optimization, yet all too often one of the keys to effective web site results is

often

overlooked. The color one chooses for his or her web site may not be well

thought out and can in fact make all the difference between a well-received site

and one that is unappealing to the eye.

 

It is a proven fact that physical changes take place when individuals are

exposed to certain colors. Because colors have the power to stimulate, excite,

or

even depress, specific color combinations can possibly work to your advantage

or to your detriment. Basically, colors on the red side are warm and

stimulating, while blue/green colors are cool and relaxing. Is your web site

sending

the message you intended?

 

While we all have our own color preferences, when it comes to a web site, you

may have to abandon your favorite color and consider what draws a person's

eye, what feels inviting and mostly what says, " I'm someone you want to deal

with. "

 

Of course color preferences can vary so greatly that to one person the color

yellow represents brightness while to another, the yellow color seems

repugnant. But no matter how you look at it, colors make the difference. Whether

you

are selling a product, offering a service or promoting a new business, your web

site is your primary advertisement on the Internet. Therefore your job is to

make everything about your site as inviting as you make your home. After all,

this is how you represent yourself to millions of viewers. And just as you

want people to feel at home and at ease when visiting your house, you want

visitors to feel the same level of receptivity when visiting your online

business.

 

So How Can You Be Sure Of The Right Color For Your Web Site?

 

1) Let's start with how you feel about certain articles of clothing. Have you

ever noticed that on some days you feel more vibrant and alive simply by the

color of the clothing you're wearing? The color actually influences your mood.

The same holds true of your web site. Based on the colors selected, it either

comes across as vibrant, relaxing or depressing.

 

2) Visually, some colors elicit feelings of excitement, serenity, joyfulness,

and even distress. Pay attention to what feelings are evoked when seeing a

particular color, and then apply the same principle to your web site.

 

3) Do you think that people buy more often when they see a certain color or

do you think color has no influence? The truth of the matter is that when used

correctly, you can encourage more buying and selling power when using the

right colors. Colors emphatically stimulate a response, sometimes positive and

sometimes negative.

 

4) You may think that when you look at an ad or an article of clothing or

even a piece of furniture that you're attracted to the words or the style, but

in

fact, more than likely you're attracted to the color. If you like the color,

you'll be drawn to buy the clothing or whatever the ad is promoting. No matter

how beautiful though, if you don't like the color, you'll probably be turned

off by the product.

 

5) White is always safe and easy on the eye as a background color for your

site plus it lends itself to a feeling of trust. While black may at first appear

dramatic, it is not a good background color for your web site.

 

6) Choose colors that compliment the white background. While any color blends

well with white, all colors are not as appealing to the emotional eye. Red

activates excitement while greens and blues leave a feeling of peace and calm.

Dark colors evoke dense, heavy feelings. Yellow offers a feeling of brightness.

Since all colors have different meanings and elicit different feelings it's

important to choose a color that reflects your message.

 

7) When making a color choice for your web site, remember that your site is

always representing you. In fact, you are always selling yourself so be sure

that you're selling yourself effectively. Review your site as objectively as

possible and ask yourself what your site says about you.

 

8) Almost any color can reflect a positive mood but a lot depends upon the

tone. Darker colors may appear a bit somber but when mixed with some bright

colors, can add a more cheerful tone and be very inviting. As an example, I

recently reviewed a site that contained a lot of gray, but there were hues of

rust

and yellow intermittently dispersed which made it very attractive.

 

9) Whatever color you choose make sure to compliment it with small bits of

bright color to add a feeling of confidence to the tone of your site.

 

Colors and What They Suggest:

 

BLUE - suggests security, authority, faithfulness and dignity

 

BROWN - suggests affluence, effectiveness.

 

GRAY - suggests authority, practicality and creativity

 

GREEN - suggests health, freedom and tranquility - easiest color on the eye.

 

ORANGE - suggests pleasure, excitement and ambition

 

PINK - suggests femininity, well being and innocence.

 

PURPLE - suggests spirituality, wealth, and sophistication

 

RED - suggests excitement, strength and aggressiveness

 

WHITE - suggests purity, devotion, and truthfulness.

 

YELLOW - suggests warmth, sunshine and happiness - good accent color.

 

Whether you're building a new web site or are revamping your existing site,

consider how color affects your results. Having a good understanding of color

and the way it affects the mood of the person seeing it can definitely

influence your business. Color is how you gain attention and while no color is

more

perfect than another, different colors bring with them different feelings. Make

sure before you finalize your web site, that the colors you choose evoke

positive, empowering feelings.

 

******************************************************************************

**

Cheers!

Kathleen Petrides

The Woobey Queen

Our Candles are the Cat's Meow!

http://www.fatcatcandleco.com

 

 

 

[Guest guest]

I for one appreciate these... Thanks for sharing Woobie.

 

Carol

-

<WoobeyQueen

 

Sunday, August 01, 2004 10:19 PM

Sorry for another one, but THIS is /Not at

 

 

> really interesting. I promise to restrain myself and just keep any more

for

> the business list for the rest of the day! LOL!

> ********************************************************

> Does The Color Of Your Web Site Influence Your Marketability?

>

>

> Charlene Rashkow | Contributing Writer

> 2004-01-27

>

> We've all read the countless publications about effective web site design,

> outstanding written content and the never ending need for search engine

> optimization, yet all too often one of the keys to effective web site

results is often

> overlooked. The color one chooses for his or her web site may not be well

> thought out and can in fact make all the difference between a

well-received site

> and one that is unappealing to the eye.

>

> It is a proven fact that physical changes take place when individuals are

> exposed to certain colors. Because colors have the power to stimulate,

excite, or

> even depress, specific color combinations can possibly work to your

advantage

> or to your detriment. Basically, colors on the red side are warm and

> stimulating, while blue/green colors are cool and relaxing. Is your web

site sending

> the message you intended?

>

> While we all have our own color preferences, when it comes to a web site,

you

> may have to abandon your favorite color and consider what draws a person's

> eye, what feels inviting and mostly what says, " I'm someone you want to

deal

> with. "

>

> Of course color preferences can vary so greatly that to one person the

color

> yellow represents brightness while to another, the yellow color seems

> repugnant. But no matter how you look at it, colors make the difference.

Whether you

> are selling a product, offering a service or promoting a new business,

your web

> site is your primary advertisement on the Internet. Therefore your job is

to

> make everything about your site as inviting as you make your home. After

all,

> this is how you represent yourself to millions of viewers. And just as you

> want people to feel at home and at ease when visiting your house, you want

> visitors to feel the same level of receptivity when visiting your online

business.

>

> So How Can You Be Sure Of The Right Color For Your Web Site?

>

> 1) Let's start with how you feel about certain articles of clothing. Have

you

> ever noticed that on some days you feel more vibrant and alive simply by

the

> color of the clothing you're wearing? The color actually influences your

mood.

> The same holds true of your web site. Based on the colors selected, it

either

> comes across as vibrant, relaxing or depressing.

>

> 2) Visually, some colors elicit feelings of excitement, serenity,

joyfulness,

> and even distress. Pay attention to what feelings are evoked when seeing a

> particular color, and then apply the same principle to your web site.

>

> 3) Do you think that people buy more often when they see a certain color

or

> do you think color has no influence? The truth of the matter is that when

used

> correctly, you can encourage more buying and selling power when using the

> right colors. Colors emphatically stimulate a response, sometimes positive

and

> sometimes negative.

>

> 4) You may think that when you look at an ad or an article of clothing or

> even a piece of furniture that you're attracted to the words or the style,

but in

> fact, more than likely you're attracted to the color. If you like the

color,

> you'll be drawn to buy the clothing or whatever the ad is promoting. No

matter

> how beautiful though, if you don't like the color, you'll probably be

turned

> off by the product.

>

> 5) White is always safe and easy on the eye as a background color for your

> site plus it lends itself to a feeling of trust. While black may at first

appear

> dramatic, it is not a good background color for your web site.

>

> 6) Choose colors that compliment the white background. While any color

blends

> well with white, all colors are not as appealing to the emotional eye. Red

> activates excitement while greens and blues leave a feeling of peace and

calm.

> Dark colors evoke dense, heavy feelings. Yellow offers a feeling of

brightness.

> Since all colors have different meanings and elicit different feelings

it's

> important to choose a color that reflects your message.

>

> 7) When making a color choice for your web site, remember that your site

is

> always representing you. In fact, you are always selling yourself so be

sure

> that you're selling yourself effectively. Review your site as objectively

as

> possible and ask yourself what your site says about you.

>

> 8) Almost any color can reflect a positive mood but a lot depends upon the

> tone. Darker colors may appear a bit somber but when mixed with some

bright

> colors, can add a more cheerful tone and be very inviting. As an example,

I

> recently reviewed a site that contained a lot of gray, but there were hues

of rust

> and yellow intermittently dispersed which made it very attractive.

>

> 9) Whatever color you choose make sure to compliment it with small bits of

> bright color to add a feeling of confidence to the tone of your site.

>

> Colors and What They Suggest:

>

> BLUE - suggests security, authority, faithfulness and dignity

>

> BROWN - suggests affluence, effectiveness.

>

> GRAY - suggests authority, practicality and creativity

>

> GREEN - suggests health, freedom and tranquility - easiest color on the

eye.

>

> ORANGE - suggests pleasure, excitement and ambition

>

> PINK - suggests femininity, well being and innocence.

>

> PURPLE - suggests spirituality, wealth, and sophistication

>

> RED - suggests excitement, strength and aggressiveness

>

> WHITE - suggests purity, devotion, and truthfulness.

>

> YELLOW - suggests warmth, sunshine and happiness - good accent color.

>

> Whether you're building a new web site or are revamping your existing

site,

> consider how color affects your results. Having a good understanding of

color

> and the way it affects the mood of the person seeing it can definitely

> influence your business. Color is how you gain attention and while no

color is more

> perfect than another, different colors bring with them different feelings.

Make

> sure before you finalize your web site, that the colors you choose evoke

> positive, empowering feelings.

>

>

****************************************************************************

**

> **

> Cheers!

> Kathleen Petrides

> The Woobey Queen

> Our Candles are the Cat's Meow!

> http://www.fatcatcandleco.com

>

>

>