A Winning name is a business magnet/Not at

July 31, 2004

I got this hint from my costco magazine -

Your business name. Is it going to hurt you or help you...3 questions to ask

yourself:

1. Does it clearly identify what you do? For example, while I thought the

name Smellennium was clever (smell + millenium as it was founded in 2000), no

one

knew what it meant... therefore I lost some business that I otherwise might

have gained.

2. Does it distinguish you from your competition... well, Smellennium was

certainly different! LOL!

3. Is it easy to spell, to pronounce and to remember? Smellennium? Are you

KIDDING... no one could spell it, the people who tried to pronounce it had their

tongues tripping all over the place and therefore people had a nigh unto

impossible time of remembering it.

So. All in all Smellennium was a bad choice... >sigh< although I still miss

it! ;-)

If after giving your business name this small test, you find it lacking...

Don't do what I did, which was to dump the name at one go and come up with a new

one, but hold on to the old one and use the new one as a tag line or slogan

until it gains recognition...

Hope this helps! ;-)

K

Cheers!

Kathleen Petrides

The Woobey Queen

Our Candles are the Cat's Meow!

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