E-booklets - business article/Not at

[Guest guest]

There are a lot of " experts " in different areas on this list so I thought

that of the three articles I found today that THIS one in particular my interest

you! Enjoy!

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You are an expert in your field. And you are eager to share your expertise

with as many people as possible, while creating a lifestyle that works for you,

and income that goes beyond charging only for your labor. Writing a book may

have crossed your mind. Who has time for that? Notice how long that's already

been on your 'Someday-Maybe' list. Consider writing tips booklets instead, a

format that conveys much of your valuable expertise to be helpful to your

reader, with a lot less effort on your part.

 

Writing booklets takes much less time, money, and stress than writing a

full-length book, and can bring as many or more benefits. Writing a booklet is

less

overwhelming than writing a book. If you have already written a book, you

might want to divide that book into booklets and make more money from the parts

than you will for the whole.

 

Author status from a booklet opens many other doors for you and your

business. Some of those doors are:

 

 

Speaking engagements

 

 

Sales of your services and any products you may have

 

 

Radio, television, airline, online, and print interviews

 

 

Large quantity booklet sales

 

 

Leveraging the booklet contents to other formats

 

 

Joint sales and marketing ventures

 

Booklets are best written in short action steps, giving your reader a

jump-start within your topic, with some good concrete information. The best

length

for a booklet is 16 - 24 interior pages. As your reader experiences any success

and satisfaction from what they read in your booklet, your credibility

increases. They want more of you and more of what you are about. The booklet

gives

them an opportunity to test drive you if they have not already utilized your

services, or to reinforce whatever they learned from you when they did work with

you.

 

A booklet is both a profit center and a marketing tool. Every time you sell a

copy of your tips booklet, it brings in direct revenue while, at the same

time, promoting you to a larger audience.

 

Every person who reads your booklet is a ready-made marketing representative

for you and your business. As a single-copy buyer, they could be a

decision-maker for buying large quantities of your booklet to use for their

company's

promotional purposes. A company or association who purchases a large quantity of

your booklets as a promotional tool for their own purposes promotes you and

your business with each and every booklet they distribute. They have paid you to

promote you. Life doesn't get a whole lot better than that!

 

 

They may also be or know a reporter or producer to schedule you for an

interview. The reader might have contacts in your community who has interest in

licensing your booklet into another language or different physical format. You

may

be just the person to consult or train on an issue. Or they may need a series

of speeches in different locations or departments within their organization.

Any of that and more can and does happen from a booklet.

 

The possibilities are endless when it comes to how a booklet can serve your

business. Write on the topic you enjoy most and is the most lucrative for your

business so your people can have a choice of the booklet, your services, or

both when they are in buying mode. The person may want to purchase the booklets

first, and hire your services later, or buy both product and service at the

same time. Everyone benefits either way.

 

What will your first booklet be?

 

© 2004, Paulette Ensign

 

Cheers!

Kathleen Petrides

The Woobey Queen

Our Candles are the Cat's Meow!

http://www.fatcatcandleco.com