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Ad Council Breastfeeding Campaign

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Did anyone catch it last night on 20/20? GREAT theme. Great ads. Kudos to the

advertising company that created them. They've excused themselves from further

association after the Bush administration nixed the campaign.

 

Government says the stats in the ads were not only inaccurate but unproven.

They have the AAP to back them up. Yet, the consultant on the ads is a former

AAPer and says the stats ARE proven and ARE accurate.

 

Who is being blamed? The formula makers for lobbying so hard in order to keep

their businesses alive the money coming in.

 

They ended the segment with a beautiful shot of a nursing babe and a parting

shot that it's our kids who ultimately feel the consequences.

 

Dale

 

 

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You know when ever I see or hear things like this I get so angry I wanted so

badly to nurse my son back in the early 60`s but the Dr kept telling me I

should give him formula it would be so much better for him and he was so

fussy he kept saying this was why and to put him on formula, back then you

thought Doctors knew everything and to listen to them I was just a kid

myself and did, and now I don`t listen to any Dr haven`t been to one in

twenty years I might die early because I don`t go but at least they won`t

kill me with there medicines.

just blowing off steam

Sandra in beautiful green Tn

-

" Dale Bernucca " <DBernucca

 

Saturday, June 05, 2004 10:16 AM

Ad Council Breastfeeding Campaign

 

 

> Did anyone catch it last night on 20/20? GREAT theme. Great ads. Kudos

to the advertising company that created them. They've excused themselves

from further association after the Bush administration nixed the campaign.

>

> Government says the stats in the ads were not only inaccurate but

unproven. They have the AAP to back them up. Yet, the consultant on the

ads is a former AAPer and says the stats ARE proven and ARE accurate.

>

> Who is being blamed? The formula makers for lobbying so hard in order to

keep their businesses alive the money coming in.

>

> They ended the segment with a beautiful shot of a nursing babe and a

parting shot that it's our kids who ultimately feel the consequences.

>

> Dale

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Oh, I missed it. I used to be a breastfeeding counselor

 

 

*Some people only dream of angels; we held one in our arms.*

Remembering Jacob March 8 - 9, 1996

Our Angel: http://sids-network.org/fp/jacob.htm

-

Dale Bernucca

Saturday, June 05, 2004 8:16 AM

Ad Council Breastfeeding Campaign

 

 

Did anyone catch it last night on 20/20? GREAT theme. Great ads. Kudos to

the advertising company that created them. They've excused themselves from

further association after the Bush administration nixed the campaign.

 

Government says the stats in the ads were not only inaccurate but unproven.

They have the AAP to back them up. Yet, the consultant on the ads is a former

AAPer and says the stats ARE proven and ARE accurate.

 

Who is being blamed? The formula makers for lobbying so hard in order to keep

their businesses alive the money coming in.

 

They ended the segment with a beautiful shot of a nursing babe and a parting

shot that it's our kids who ultimately feel the consequences.

 

Dale

 

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Greetings to All:

 

I am new here--hello to everyone. I just wanted to chime in. I missed this,

too. I just had my third child--a boy named Auden (after the poet, W. H.

Auden)--he is now 5 months old. I am nursing him; I nursed all my kids. I have

'skimmed' the surface of information on the things that the formula industry

does in order to maintain their unbelievable cash flow. When an industry does

everything possible to change the mind set of something so natural and turn it

into a 'lifestyle choice'. The dairy industry is in on it, too, I believe.

It's just fine to give your baby/older child cow's milk--it's good for them,

blah, blah, blah...but we have this beautifully nicely packaged, convenient

(bottles at 3:19 A.M.?) 'formula'--why bother with all that breast feeding

stuff? Now more than ever they are trying to convince mothers that formula is

just as good as breast milk due to 'research' and added 'nutrients that are

found in breast milk'. An obvious attempt to combat the research showing that

breast milk is the ideal food and formula running a poor and last fourth method

to feed a baby (according to WHO). Never mind that they'll never be able to

duplicate ALL of the nutrients in breast milk.

 

What really shocked me the most is how much money these companies are raking in.

For every dollar collected, these companies only spend about $0.16 to make this

product. What other industry has that kind of profit margin? It made me sad

because to the majority of these folk, that kind of money will never be able to

compete with the welfare of any baby.

 

Hmm, rather obvious that I feel very passionate about that, huh? Thanks for

dropping that info about the Ad Council--is this a commercial or something that

will be shown regularly?

 

Have a good evening everyone and thanks for letting me vent (getting hot enough

to curdle my milk!)

 

Chito Genie Mama,

 

Drae

 

 

 

 

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